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Publication

Arena Market: Austria

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Austria had a slightly “bumpy” start after Covid, says Vienna- based promoter Silvio Huber of Goodlive Artists Austria, who said the enthusiasm from the public to see international artists for the first time in two years has been tempered by the market being “slightly overplayed.”

“Postponed shows compete with new ones, and not everyone is feeling ready for indoor shows yet,” he explained. “We have noticed a very late buying pattern, especially in the first weeks after reopening. Sometimes almost 50% of total sales were in the last one to two weeks, followed by high no-show rates of 30% or similar.”

Hosting more than 300 events and attracting a million visitors each year, Wiener Stadthalle (16,000) in Vienna is not only Austria’s largest arena but one of the busiest in Europe. In operation for more than 60 years, this stalwart of the touring calendar is a multifunctional space that has broad flexibility in capacities. Acts in 2022 include 50 Cent, Placebo, and Gregory Porter.

“Sometimes almost 50% of total sales were in the last one to two weeks, followed by high no-show rates of 30% or similar.”

The modern Stadthalle Graz in Salzburg can host up to 14,520 people in a standing configuration. With 6.500 m2 pillar-free event areas, it has 5,561 seats and can be set-up for as few as 2,000. The hall can be opened on three sides, enabling multi-stage events, such as festivals. Featuring the latest tech and production, it is part of a multi-venue complex including Messekongress and Messe Graz. Together, they form a super-flexible event space.

Acts performing in 2022 include Lord of the Dance, Simply Red, and David Hasselhoff. For smaller events in the city, the 6,000-capacity Salzburgarena has a spacious stage, a VIP lounge, a backstage area, and bars and bistros. Its oval architecture and imposing wooden dome construction make it a striking venue for performances, and it can host as few as 500 people. Events in 2022 include Lake Rock Festival, André Rieu, and DJ Ötzi.

“Postponed shows compete with new ones, and not everyone is feeling ready for indoor shows yet.”

With four halls, Arena Nova in Weiner Neustadt has a capacity range from just 100-5,000. And while production can be brought in, there’s also the option of renting sound systems, stage elements, lighting, tents, tables, and armchairs.

Other options in the country include Congress und Messe Innsbruck (8,000) and Olympiahalle Innsbruck (10,000).

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