Irving Azoff ‘hopeful’ for return to live in July
Legendary artist manager Irving Azoff is hopeful that the US live sector will see a “decent reopening” this July, he said during his keynote interview at ILMC 33 today.
Azoff joined Ed Bicknell for The (Late) Breakfast Meeting at 16.30 today (4 March) for a wide-ranging interview that also touched on his early career in management with acts such as REO Speedwagon and Dan Fogelberg, hellraising with Keith Moon, his long association with Eagles and Fleetwood Mac, his induction into the Rock and Roll Hall of Fame (RRHOF), and recent deals with the Beach Boys and David Crosby.
Azoff said the US is “much more optimistic” about returning to live music since the number of cases has dropped off far quicker than predicted, and the Johnson and Johnson vaccine has been approved for immediate use.
However, Azoff cautioned that the reopening in the States was not going to be uniform and would pose serious questions for those in the live music business.
“For those of us on the live music side of the business: you’ve got to commit to production and rehearsals and crews and bands and trucks and video walls without any kind of insurance. Unlike countries like the UK, which cares about their industry and has provided some relief, there’s been very little money flow through to anybody on the live side of the business here.”
Azoff says that without insurance, similar to the event cancellation funds set up in some European countries, the US live sector faces two big issues.
“The first issue is: When are states going to be open at full capacity or near it? The second is, without insurance, do you want to really take the risk after a year or two of no income, of putting your production together to try to work the rest of this year – or do you just want to wait till 2022?”
A lot of major artists are saying ‘I’m just going to wait till 2022’, but 2022 is going to be a train wreck here
Even once the US has found a way to reopen, Azoff predicts “a lot of drama” with test and tracing to get into live events.
“Can you ask people for proof of vaccination? Can you require people to be tested? Different health departments are going to have different views. A lot of major artists are saying, ‘I’m just going to wait till 2022’, but 2022 is going to be a train wreck here, just getting avails and everybody trying to run at once.”
Moving on, Azoff described the “surreal” experience of being honoured by the RRHOF – into which he was inducted in a virtual ceremony last year – and the cachet it affords artists and execs, even those as well established as Azoff.
“The whole Rock and Roll Hall of Fame thing is surreal – it’s a much bigger deal than I thought,” he explained. “There’s a kind of a newfound respect that you get around the business [when you’re part of it].”
Azoff became the fourth manager to be honoured by RRHOF, after Brian Epstein, Andrew Loog Oldham and Jon Landau.
The full Breakfast Meeting interview – which also included Azoff giving the inside story of Ticketmaster’s 2010 merger with Live Nation, as well as recounting how he fired Lindsey Buckingham from Fleetwood Mac – is available to watch back until 5 April 2020 for ILMC 33 ticket holders. To register for the conference now, click here.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
UK live industry cautiously welcomes 2021 budget
The UK’s live music industry has welcomed many of the provisions contained in the 2021 government budget, presented this afternoon by chancellor of the exchequer Rishi Sunak, but expressed its disappointment at the continued lack of a European-style insurance scheme for festival organisers.
Among the measures unveiled by Sunak in the Commons today (3 March) are an £300 million for the Culture Recovery Fund (CRF), ‘restart grants’ for hospitality/leisure businesses, the extension of the coronavirus job retention scheme (furlough) and self-employed income support (SEISS) schemes, and business rate relief.
The budget also confirmed an extension of the 5% rate of VAT on ticket sales – a key campaign focus for pan-industry group LIVE (Live music Industry Venues and Entertainment) and the whole UK concert industry – for a further six months, with an interim rate of 12.5% until April 2022.
Paul Reed, CEO of the Association of Independent Festivals, says: “We warmly welcome the extension to the reduced VAT rate on tickets, which will really help festivals during the 2021 sales cycle. For many AIF members, this is the first period in which they are selling tickets since the outset of the pandemic. We do, however, reiterate the recommendation of the DCMS select committee for VAT on ticket sales to remain at a reduced rate for three years so that the UK festival sector can fully recover.
“The Culture Recovery Fund has been a lifeline for many of our members so it’s greatly encouraging to see a further £300m invested into this, though we would appreciate some further detail on this additional round and the time period it will cover.
“Independent festival organisers would much rather mobilise their staff to plan a full and successful festival season this summer”
“We also welcome the extension to the government’s furlough scheme and continued support for the self-employed. However, independent festival organisers would much rather mobilise their staff to plan a full and successful festival season this summer. As we have repeatedly stressed, the only way they can do this is with a government-backed insurance scheme that covers Covid-19-related cancellation. The chancellor today confirmed the extension of the government backed restart scheme for film and TV productions – a similar safety net needs to be put in place before the end of March to avoid mass cancellations throughout the UK’s festival market.”
Lucy Noble, chair of the National Arenas Association, comments: “For the live music industry, today’s budget, and specifically the extension of furlough to September, is enormously welcome. The whole sector has been grateful for a 21 June ‘not before’ date for operating at full capacity, and the extension of the 5% VAT rate on tickets is something we had been hoping to see.
“Uncertainty remains, and the lack of insurance for Covid-related cancellation is a huge concern – what the entire live sector wants is to be allowed to trade safely out of this situation and once more welcome people to come together for extraordinary shared experiences.”
“Music Venue Trust welcomes the extensions to furlough, SEISS and the VAT cut on ticket sales,” says MVT CEO Mark Davyd. These measures are supportive of the next steps in the campaign to reopen every venue safely. On business rates, we note that the Chancellor has provided a 100% cut for the initial three-month period in which venues will not be trading. This period does not resolve the long running debate on business rates, and we look forward to a full discussion of this outdated and anachronistic taxation in the business rates review in Autumn 2021.
“The chancellor announced additional funding to be distributed by Arts Council England [ACE], but the purpose of this funding is unclear; we hope to work with ACE and DCMS to ensure it is effectively distributed, and includes sensible and structured capital investment that enables our music venues to become more Covid-secure.”
“The needs of those in mixed employment, and those individuals operating as limited companies, were not met”
Annabella Coldrick, chief executive of Music Managers Forum, says: “The MMF welcomes the extension of eligibility for support to the self-employed. This is a really important measure that should have an impact on our community and their clients, many of whom faced real hardship during the pandemic, although unfortunately directors of limited companies are still excluded. We also welcome the £300m Cultural Recovery Fund for reopening, although it was disappointing not to hear any developments on government-backed insurance for live music events which is urgently needed to get us back up and running in July.
For a full longer-term music recovery, to a place where artists can perform to full capacity crowds and tour internationally, we will need this kind of targeted and continued support reaching into 2022.”
“We welcome the continuation of support for employers and self-employed workers, as well as the addition of those newly self employed sole traders; this is tempered by the disappointment that the needs of those in mixed employment and those individuals operating as limited companies were not met,” adds Dave Keighley, chair of the Production Services Association.
“Support for companies is also broadly welcomed, although doubt over whether business rate relief applies to our members that support hospitality and leisure remains. Any discounts given to venues should be clearly extended to those companies that work in those venues, recognising that live events are an ecosystem that needs complete support. Although the extension of the 5% VAT rate helps, it needs to be extended to assist our sector’s recovery.
“The extension to the Culture Recovery Fund is encouraging, we hope that the current and subsequent rounds will support event more of our member companies that support cultural activity.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
“An extraordinary legacy”: Michael Gudinski passes aged 68
Frontier Touring founder Michael Gudinski, for five decades one of the best-known and most-loved figures in the concert business down under, has passed away. He was 68.
The sudden passing of Gudinski – who died in his sleep at his home in Melbourne last night (1 March) – sent a shockwave through the industry in Australia and beyond, with colleagues, artists, business rivals and parliamentarians sending their condolences and appreciation for a man Jimmy Barnes describes as “the heart of Australian music”.
Born Vale Michael Solomon Gudinski to Russian-Jewish parents in 1952, Gudinski founded record label and music publisher Mushroom Group at the age of 20 in 1972. Mushroom went on to become Australia’s largest homegrown entertainment company, adding booking agency, merchandise, film/TV production and concert promotion services.
Frontier Touring, founded in 1979, remains Australia’s largest tour promoter, having worked with artists including Ed Sheeran, Kylie Minogue, the Rolling Stones, Bruce Springsteen, Madonna, Paul McCartney and Foo Fighters. It merged with AEG Presents in 2019.
In addition to touring some of the world’s leading artists and releasing, via the Mushroom Group labels, some of Australia’s favourite albums, Gudinski – a long-time ILMC member and frequent contributor to IQ – recently won praise for his assistance to the industry during the Covid-19 pandemic.
In a statement, Mushroom Group says, “with the music industry severely impacted by the COVID-19 pandemic, Michael conceptualised and developed Music from the Home Front, The Sound and the State of Music, platforms designed to showcase and support contemporary Australian music in an incredibly difficult time. It speaks to the man he was that of his countless illustrious career achievements these projects, that supported the industry he loved, were ones he was particularly proud of.
“I’ve toured the world for the last 50 years and never met a better promoter”
Frontier is also part of the pan-industry Live Entertainment Industry Forum, which has worked with government to get Australia back to live music safely.
Frontier Touring co-founder Michael Chugg, whose on-and-off business relationship with Gudinski culminated in his rejoining Mushroom Group in 2019, describes the passing of his friend as “shattering”.
“I spoke to him at 9 o’clock last night – we were giving each other a hard time over making sure the [Chugg music artist] Sheppard album got to number one this week,” he tells Sydney radio station 2GB. “It’s just so shocking; I got the call early this morning. […] I first met him when he was a 16-year-old sitting at a desk at an agency in Melbourne, and we were friends, buddies and opponents ever since.
“It’s just one of the worst days of my life.”
Barnes, who performed at Music from the Home Front, is among the artists to pay tribute to Gudinski’s achievements. “He was there for everyone that needed him,” he says. “The music business turned, grew and moved forward in Australia because of Michael. He was a force of nature, a giant of a man. His boundless enthusiasm breathed life into our music scene.”
“My friend Michael Gudinski was first, last and always a music man,” wrote another, Bruce Springsteen, on social media. “I’ve toured the world for the last 50 years and never met a better promoter.
“The music business turned, grew and moved forward in Australia because of Michael”
“Michael always spoke with a deep rumbling voice, and the words would spill out so fast that half the time I needed an interpreter. But I could hear him clear as a bell when he would say, ‘Bruce, I’ve got you covered’. And he always did. He was loud, always in motion, intentionally (and unintentionally) hilarious and deeply soulful.
“He will be remembered by artists, including this one, from all over the world every time they step foot on Australian soil. My deepest condolences to his wife and partner Sue, and to the whole Gudinski family, of which he was so proud.”
Gudinski, added Minogue, was “one of a kind and forever family to me. My heart is broken and I can’t believe he’s gone. Irreplaceable and unforgettable, I’ll always love you, ‘the Big G’.”
Rival promoters also sent their condolences: TEG extended its “deepest sympathies to the Gudinski family at this very difficult time, as well as to everyone at Mushroom and Frontier Touring”. “Michael was a larger-than-life character whose legacy in Australian music is undeniable,” the Sydney-based company adds.
Live Nation Australia said Gudinski leaves an “extraordinary legacy” in live music:
Vale Michael Solomon Gudinski AM, 1952-2021 – he cast a giant shadow and leaves an extraordinary legacy. pic.twitter.com/aD5tKEp66i
— Live Nation AUS & NZ (@LiveNationOzNz) March 2, 2021
“When he started in show business in his teens, Australian music was a cottage industry. He was instrumental in turning it into a powerhouse”
“I’m not sure we ever agreed on anything, except maybe Ed Sheeran,” tweeted actor and musician Russell Crowe. “It still didn’t stop us from being mates for 30 years. I’m going to miss him deeply.”
Gudinski is survived by his wife Sue, his son Matt and Matt’s partner Cara, and his daughter Kate, her husband Andrew and their children, Nina-Rose and Lulu, as well as the extended “Mushroom family”.
“You simply cannot tell the story of Australian music without Michael Gudinski squarely in the centre of it,” says Tony Burke MP, Australia’s shadow minister for the arts. “For nearly 50 years, he was a passionate and relentless advocate for the local music industry and the artists that make it great.
“When he started in show business in his teens, Australian music was a cottage industry. He was instrumental in turning it into a powerhouse, earning him the title ‘the father of the Australian music industry’.
“From Mushroom Records to Frontier Touring, he was a brilliant, pioneering businessman – but he never lost his passion for the music itself.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Prepare for lift-off: IQ 97 marks the launch of ILMC 33
IQ 97, the latest issue of the international live music industry’s favourite monthly magazine, is available to read online now.
In March’s edition, IQ Magazine editor, Gordon Masson, assembles industry heavyweights including Sam Kirby Yoh (co-head of music, UTA), Toby Leighton-Pope (co-CEO of AEG Presents in the UK) and John Reid (Live Nation’s president of concerts in Europe) for an industry health check, 12 months into pandemic restrictions.
Elsewhere, with the International Live Music Conference (ILMC) set to launch this Wednesday, readers and delegates can prepare for liftoff by previewing some of the products and services developers will be presenting (see ILMC Tech Spotlight), and earmarking the ones-to-watch at this year’s agency talent showcases (see Showcasing Talent).
Also in this issue, IQ hands the megaphone to Sybil Bell (Independent Venue Week), Mark Bennett (MBA Live) and Tone Østerdal (Norway’s Live Music Association) for comment pieces on what live is like from where they’re standing.
IQ hands the megaphone to Sybil Bell (IVW), Mark Bennett (MBA Live) and Tone Østerdal (Norway’s Live Association)
IQ’s top newshound Jon Chapple sniffs out what livestreaming pioneers are doing to prepare for post-Covid life (see Streaming’s Bright Future), while the Arena Resilience Alliance reveals its comprehensive manifesto for the safe return of live events.
And Rob Challice (Paradigm), John Giddings (Solo, Isle of Wight), Harvey Goldsmith and other industry pros reveal the most surprising person they met at a gig or added to a guest list in Your Shout.
All that is in addition to all the regular content you’ve come to expect from your monthly IQ Magazine, including news analysis and new agency signings, the majority of which will appear online in some form in the next four weeks.
Whet your appetite with the preview below, but if you can’t wait for your fix of essential live music industry features, opinion and analysis, click here to subscribe now and receive IQ 97 in full.
One Year On: Industry leaders on the Covid anniversary
Even before ILMC in 2020, a number of countries were beginning to shut down when it came to mass gatherings such as concerts and live entertainment, while for many ILMC 32 attendees, the artist showcases that week in London were the last live performances that they witnessed.
Talk about the coronavirus, back then, swung between the hope that it was just a new form of flu, to fear that we might have to postpone a month or two of upcoming dates. Certainly, nobody was predicting the loss of a full calendar year of events and the redundancies of countless thousands of industry professionals around the world.
Indeed, as the year progressed and restrictions imposed by governments on everyday activities even drilled down to how often you can leave your home, the optimists among us still believed that, maybe, festivals in August and September might happen, allowing indoor venues to reopen in October.
Fast-forward to February 2021, and despite vaccine programmes inoculating millions of people every day, there’s a growing consensus that there might not be any kind of outdoor season in the northern hemisphere until next year, while a few hopeful souls are holding out for indoor shows by November or December, albeit featuring domestic talent rather than international superstars.
“Everybody underestimated the impact of Covid,” admits Christof Huber, general secretary of European festivals organisation, Yourope. “I remember being at the Swiss Music Awards in February last year, on the day when all the big events were banned in Switzerland. But our attitude was that in two weeks we would be back.
“The strange thing is, we could see what was happening elsewhere, but nobody was talking about it. Now though, we’re all working desperately hard and trying everything possible to make things happen. But the general consensus seems to be that Q4 is when we might be able to return.”
The gradual dawning of the reality of Covid-19 has been a harsh lesson for an industry that thrives on optimism and creativity.
“Governments are not using our expertise and instead they are relying on bureaucrats. If we could at least get a seat at the table with them, we could help come up with solutions”
“After the UK government announce on 22 February, we now have a ‘nothing before’ date, which has really helped us,” notes Toby Leighton-Pope, co-CEO of AEG Presents in the UK. “For so long we were operating in the dark not being able to plan for the future. Now we know officially there will be nothing before 22 June and although I’m not 100% confident we will be fully open directly after this, it does give us a decent roadmap to work to.
“I’m not a big fan of socially distanced gigs. Artists rely so much on the vibe for the crowd and seeing so many empty seats from the stage cannot be fun for them. It also doesn’t work financially for the artist, venue or promoter. In a doomsday scenario, if we never get back to full capacities, then I guess we have to deal with it, but for now, I’m not a fan.”
John Reid, Live Nation’s president of concerts in Europe, comments, “The reopening timeline will differ from region to region. The vaccine roll-out is encouraging and will underpin confidence. As that continues to scale we will be able to get back to regular capacities, and we’re still hopeful some events are able to return sometime in the summer.
“We are working with governments, scientists and local authorities to make sure that, as soon as it’s possible to do so, we’ll be there and ready to go. Don’t forget, there are markets in Asia Pacific that are already opening – it was great to see Rhythm & Vines festival taking place in New Zealand over the new year.”
Those regional idiosyncrasies are also highlighted by UTA co-head of music, Sam Kirby Yoh. “The need for industry support varies from country to country,” she says. “Smaller European countries like Norway or Iceland have prominent music scenes, deeply ingrained into their cultures, and their local fundraising efforts have been quite successful. Additionally, if a country’s recovery from Covid-19 is going successfully enough for domestic artists to be able to perform, we anticipate that it will open itself up to artists from nearby countries shortly thereafter.”
Detlef Kornett, Deutsche Entertainment AG’s CMO and head of international business affairs, is more blunt about the year ahead for the live entertainment sector. “I foresee that come March or April, government in the UK, but less so across Europe, will have run out of their reserves and will put on the brake for live music industry grants and support. Whereas continental Europe continues to support the event industry in various degrees, but all the way until the end of 2021 – that type of support is currently not foreseeable in the UK. So I’m afraid that, for us in the UK, the hardest days are yet to come, unless the government-backed insurance plan and flexible furlough schemes fall into place.”
Kornett is brutally honest about the current state of the business. “US artists are shying away and are not committing to anything before, possibly, the end of the year, but most likely 2022,” he says. “The local authorities have already said that no matter what happens they do not want a festival in July. That leaves the big question about what can be done in August, because it won’t work that events are banned until 31 July but then on 1 August you can have 50,000 people in a stadium. It will be gradual, with social distancing and test events, and depending on those results, we may be encouraged to do more. But that gets you to September or October, and it’s hard to see a full O2 [London] on the first of October as well, in the current circumstances.”
“What’s really important now, is to ensure that the industry is ready to ramp up as soon as we get the go-ahead”
Investing time in the future
One consistent observation from many involved in the live music supply chain is that never have they worked so hard but for zero financial gain. Agents and promoters have spent the past year endlessly postponing shows, securing new dates for the tour and making sure everything is in place for the tour to happen, only to have to do the exact same thing weeks and months later. It’s a similar tale for other professions in music.
“There’s a big pastoral role in my job and it’s all about keeping everybody – not just the band members, but everybody in our wider family – motivated and keeping morale up,” says Joyce Smyth, manager of the Rolling Stones. “I’m very fortunate because the Stones have such a terrific work ethic, and right from the outset, Mick’s first question was ‘What can you give me to do? We need some projects!’
“So there has been new music released. The single ‘Living in a Ghost Town ’was rather apt for our times. Goats Head Soup came out as a nice re-release, and it’s quite tricky organising that because the guys are all in different places: they’re not in one same jurisdiction, so it can be a challenge to keep everything cohesive. At the end of the day we had to be innovative and not dwell on what we can’t do and what we feel we’ve lost, but just concentrate on what we can get on with? As Keith would say: we’ve just got to hunker down and get through this.”
It’s a similar story for solo artist Imogen Heap, who tells IQ that uncertainty over Brexit and then the coronavirus forced her to shelve some international tour plans, leaving a blank hole in her usually packed schedule. “But what has come out of that are many new initiatives – lots of projects that would not have come about had I had the usual team of eight people around me, but who have had to go on furlough when there have been no revenues coming in,” says Heap. “It felt like it did ten years ago, without the team and back on my own. But I’ve enjoyed a greater closeness and a reawakening of the relationship with my fans, which is really, really positive and oddly, in a roundabout way, mentally helped to pull me through this period.”
Indeed, with the Stones taking the time to create some new music, Heap reports that she also has been rekindling her love for songwriting. “One of the fans on our weekly call suggested I try meditating,” she explains. “The effect I get from meditation in a ten-minute breathing space, is the same as I’d get when I was improvising with a piano as a child – it creates a calm and a space for everything. The combination of that and speaking with the fans every Thursday brought me out of a really quite awful depression.”
With her fans viewing her improvisation sessions, they noted down their favourite moments and entered them into a spreadsheet for Heap, suggesting which ones they want me her to make music out of. “For seven or eight years I haven’t written a song unless there has been a project associated with it – mainly for financial reasons – but this time there was no reason and it’s just because the fans liked it and I liked it,” she says. “And it feels so good to just be a musician again with no agenda – it feels like I’m 15 again. I’m just writing music because I want to.”
“The fans are loyal to their artists and our festivals – 83% of fans are holding on to their tickets for rescheduled shows, and 63% for festivals, which is incredible”
That element of rediscovery is something that AEG’s Leighton-Pope can draw parallels with. “Personally, I’ve found that everything is not as urgent as we once thought it was,” he says. “That allows us to spend a bit more time to think about things and give more attention to the planning process.
“Taking some time off also has its benefits. Talking to people and realising that not killing yourself with work every day was actually beneficial was a revelation. So, being able to work from home and to spend more time with family and friends helps in all aspects of your life, including work.”
That time off has, perhaps, allowed people to put their work/life balance under the microscope, helping to retain some of the positivity that otherwise might have evaporated after such a lengthy lay-off.
“Of course, everybody is frustrated, but I have not heard any negative vibes in the sense of just giving up,” states Yourope’s Huber. “Everybody is just concentrating on trying to arrange whatever is possible in their own country.”
However, highlighting the fact that no two countries are dealing with the pandemic in the same way, Huber says, “There are a lot of umbrella programmes in the Netherlands and Germany and Austria and Switzerland, for example, but we also hear from people in other countries who have absolutely nothing – zero governmental support – and you can only imagine how frustrating that is. But the people in those situations are the true survivors who try to solve things differently, because maybe they were used to similar situations in previous years. And no matter how difficult it is, even those people are saying that they are going to come back.”
That’s music to the ears of Leighton-Pope, who believes the industry’s work ethic throughout the past year will pay dividends when normality finally returns. “The thing is, if you’re late to the party, then you will miss out – you have to have tours pencilled and venues held and put in all that hard work, even though the dates keep shifting,” he says. “If you’re not ready to go on the day the green light is given, then you’re definitely going to be scrambling to catch up with everyone else who has put in that hard graft.”
Kornett agrees. “For a company that cannot host any events, we’ve all been flat-out busy because you’re chasing the events that you need to postpone or cancel; you’re chasing government grants or subsidies; you’re chasing banks and everyone else for financing; you’re re-projecting the re-project of the re-projected business; and when you’re done with all that, you start from the beginning again…”
“I’m afraid that, for us, the hardest days are yet to come”
For those businesses operating in Europe and the UK, the past few years have been dominated by what the potential fallout from Britain leaving the European Union might be. With that date now passed, what has become apparent is that international touring didn’t even make it on to a list of priorities for policy makers, leaving the industry floundering to find solutions before venues are allowed to reopen.
Issues over work permits and visas have recently received a lot of publicity, thanks to the support of some high-profile artists – notably Elton John – but there are other significant hurdles that the industry at large will have to overcome to allow the successful resumption of international tours.
“With Covid falling as it has, although it has been an absolutely appalling time for everybody, it’s been a really sour blessing, because in an otherwise normal year, the industry would have come apart at the seams,” states Stuart McPherson, managing director of trucking firm KB Event, which has had to find £500,000 (€579,000) to open a new EU-based depot in Dublin.
“I’ve been living this for three years now to try to come up with solutions and options for solutions, because until 23 or 24 December 2020, we were not 100% certain, from our part of the industry, about where we were going. So we had to have different strategies laid out in terms of which button we were going to press in case of whichever scenario we found ourselves in.”
As things stand, McPherson explains that UK trucking companies can no longer legally tour in Europe as a result of Brexit, hence his newly opened European headquarters. “Our choices were threefold: either we do what we’ve done and move into the EU, or we become a domestic-only trucking company and cut our cloth accordingly;, or we shut down and go home. So it was a no brainer – we need our UK company and our EU company.”
Underlining the lack of support the sector has had from government, McPherson adds, “If we had been live and had tours out in January and February, the way we normally have, then we would have been in a world of pain.”
That situation is acknowledged by DEAG’s Kornett, who observes that under current Brexit rules, “Effectively, as a tour, you are better off hiring European trucking companies and equipment, touring Europe, and then going through the border exercise only once when you enter the UK. But what will that mean for all the stage and production companies in the UK? So many businesses will be forced to open European subsidiaries.”
“I’m very fortunate because the Stones have such a terrific work ethic, and right from the outset, Mick’s first question was ‘What can you give me to do?’
For his part, Live Nation’s Reid says, “Partners on all sides are invested in finding the optimal process, and lobbying groups across the UK and Europe are working hard on how to make travel work for touring acts. One up-side of the pause in live is that we have time to plan so that when restrictions are lifted across the markets the industry can still retain its strong position internationally.”
Rather than bemoaning the situation, McPherson is hopeful that his trucking peers will also invest in EU depots. “I know that a couple of our competitors are moving in to Holland, which is great news,” he states. “For the health of the industry, we need as many of the suppliers to be able to service the clients they currently service – if there are not enough suppliers to service everyone, it’s going to be a big problem.”
But the price to remain in the market is steep, as it’s not just the case of having a postal address in the EU. “Legally, we have to replicate the company,” McPherson informs IQ. “To get an operator’s licence for our trucks, you have to have physical parking space for the number of trucks that you want on that licence. So if I want a licence for 50 trucks, I have to have a depot with enough land to park those 50 trucks on it. We also have to have an office to store all the records, and we require a transport manager based in that EU state.”
And the expense does not stop there. All of KB Event’s drivers will now have to pass their Certificate of Professional Competence qualifications in Ireland to allow them to continue to drive in the EU. “Another kicker is that my insurance company cannot insure my trucks in the EU, so I also have to replicate my insurance in Ireland alongside my insurance in the UK: my insurance is £300,000 so I have to replicate that so we can use both fleets. It’s a horrific place to be, but it’s the right thing to do for the health of my business and for the health of my clients.”
Plotting routes to recovery
Presuming there will be enough trucks and suppliers available when markets and borders start to reopen, the plans that industry professionals have been adjusting for the past 12 months follow similar theoretical paths.
“For European touring to resume, major markets, including France, Belgium, the Netherlands, Scandinavia, Spain and Italy, will need to reopen with no quarantines and with venue capacities that make financial sense,” says UTA’s Kirby Yoh. “Australia and New Zealand have to be at a point where fans can travel between countries, with limited or no up-front quarantine costs. This is a similar case with Asia, with particular reference to the importance of Japan.”
Kornett believes we should be focusing more on the strides being made in medical technology to speed up the return of live events. “I don’t think we’re talking about rapid testing enough, as we’re all a bit obsessed with vaccination,” he says. “There are tests out there now that only take three minutes, so logistically, we could ask event attendees either for vaccination proof or give them a quick test to get a reasonable amount of people through the doors within two to three hours. That could save good-sized outdoor events in the summer, as well as moving indoors to arena events in the fall.”
“We need to look after each other, because things are really tough”
Stones manager Joyce Smyth is cautiously open to the idea of fans being asked for proof of vaccination, but notes, “It all depends on the jurisdiction of the country you are playing in and the rules in that particular territory. And I also wonder who pays for all of this, because I can see the venues wanting to pass the admin cost on to the promoters, who will want to pass it to the artists, and that then is passed on to the fans, so it becomes a tricky proposition. But if it’s what is required to open up, then we’re going to have to do it.”
Leighton-Pope is a fan of health screening. “I like the idea of the vaccine passport and the idea of the whole world having one, which might force anyone who had not had the vaccine to join the club. I’m hoping that by the summer, maybe 75% of the UK population will have had the vaccine, and then we need a plan – a vaccine passport could be part of that – but more to the point, we need a plan that the government will support.”
The matter of government support is a major issue for Yourope’s festival organisers, who are frustrated by the lack of communication from their respective policy makers. “Everybody has worked very hard to come up with concepts that might work, but we’re not getting any feedback from governments,” reports Huber. “We hear nothing about under what circumstances it might be possible to be back under full capacity, or even when we will be allowed to do business again in any format.”
He continues, “Our business is very flexible. We saw that last summer with people finding ways to go back into business, and not just for themselves – it’s for the artist, for our employees, and we need to keep the sponsors aboard otherwise they will leave to different sectors. So it’s a multilayered thing that we need to go back to business. But we’re just not getting the communication about which circumstances will allow this.”
One serious area of concern is the prospects of the business successfully reopening if there is a shortage of skilled professionals available to help artists get back out on the road.
“What’s really important now is to ensure that the industry is ready to ramp up as soon as we get the go-ahead, so supporting crew and freelancers has never been more important,” says Reid. “Crew Nation has raised over [US]$15m, helping 15,000 live music crew members across 48 countries globally, and we hope to help even more until we can come back in full. And we’ll also be advocating for prep and planning, so shows can be teed up to play as soon as it’s safe – given the longer lead times required to tour we need to be adjusting along the way so we don’t have crew spending extra months on the sideline once society begins to reopen.”
“Talking to people and realising that not killing yourself with work every day was actually beneficial was a revelation”
It’s a problem recognised by everyone. KB Event’s McPherson tells IQ, “[Covid] has been brutal on the freelance workforce, but we’ve been working with stage managers and production managers to try to find them van jobs or labouring jobs or just anything to try to help them out. We need to look after each other, because things are really tough.”
Reid adds, “The whole industry has been working hard to support the ecosystem that we rely on, but it’s undoubtedly been tough all round for people who work in live events. People are eager to get back to work and we’re confident we’ll be able to staff up appropriately as things ramp up.”
Smyth reveals that the Stones have been playing their part, by “aligning with organisations and groups who are trying to help crew survive this – and not just our crew, as that’s the easier part and we can look after our own. But there is a whole industry out there and we are in danger of losing this expertise unless something is done. So we’re involved in campaigns that raise awareness – governments could definitely provide a little more help than they already are.”
UTA’s Kirby Yoh believes that Covid has laid bare some of the weaknesses in the live sector. “The live music industry’s previous system was more fragile than we had realised and did not provide enough support for vendors, crews, venues, artists and more,” she states. “It is important that we strengthen our infrastructure to include more provisions for these parties. Also, Covid-19 has reinforced the importance of artist representation when dealing with the industry’s governing bodies.”
Meanwhile, Kornett says DEAG has been working with its partners throughout the pandemic in an effort to keep them solvent. “When you work on big events for multiple years, you end up being vertically integrated with some of your suppliers, so we went out with some of them and applied to run testing centres and vaccination centres – it’s building the set, thinking about ingress and egress – so it’s what we’re used to. That obviously isn’t going to save anyone’s bacon, but it’s at least something toward paying the bills.”
And for her part, Heap observes, “The end of live music has given artists the time to look at all their revenue streams closely, so that’s why people are beginning to speak out about the rates they get from streaming, for instance, and that campaign for fairer treatment is gaining support now.”
While Heap has been working diligently for a number of years on her own Creative Passport scheme, helping music makers to access, update and manage their own data, she is quick to add, “I’m very grateful to the people who are going into Parliament to speak about all of these things on our behalf. I’m doing my own little bit from my corner through the creative passport, trying to help ease of flow between different services and trying to make sure you have all the required verifications, but there’s only so much we can do.”
“In many ways it’s been a beautiful time and I’ve felt very supported and creatively free. It just hasn’t brought in any money”
With everyone looking forward to the long-awaited return of live music, whenever that may be, the professionals that IQ spoke to were universally upbeat about how people have pulled together to weather the storm of the past year.
Live Nation president Reid says one of the key lessons he has learned over the past year is to “never take anything for granted.” He applauds Live Nation staff for their hard work throughout the crisis, and admits to being pleasantly surprised by the patience of fans. “Our teams are innovative and have pivoted to adapt to the unimaginable challenges that the last year has thrown at us,” says Reid. “The fans are loyal to their artists and our festivals – 83% of fans are holding on to their tickets for rescheduled shows, and 63% for festivals, which is incredible.”
Accepting the success that livestreaming has had during the past year, AEG’s Leighton-Pope nonetheless counters, “Professionally, I did not get into the music industry to spend my time on Zoom, or to watch concerts on my computer. I love the live interaction and that’s why I like being in this business – and we’re finding out that is really hard to replicate.
“The live streams that I’ve seen are like good TV shows, but I have not had a hair-on-the-back-of-my-neck moment watching anything on my computer like I do at a gig, bar, club, stadium or festival.” When it comes to Covid’s lessons, he adds, “I’ve learned that we can work from home very capably: the idea of being in an office for five days a week now sounds antiquated.”
Stones manager Smyth also tips her hat to the fans, and voices hopes that after more than a year without events, the scalpers and touts will be confined to history. “The whole secondary market is terribly pernicious,” she says. “I can see the scale of it because I follow our ticket refunds. Lots of wonderful fans have held on to their tickets for our postponed shows in the States, even though I’m sure lots of them are suffering and have maybe lost their jobs. It’s apparent, however, that much of the returned inventory is from brokers – it’s not the fans who have managed to buy blocks of tickets. So what is going on there? We’ve talked about it endlessly and I hope this lockdown situation is an opportunity for somebody clever to clean this up a bit.”
UTA’s Kirby Yoh says that fan loyalty coupled with the growing desire for live entertainment should negate the need to slash ticket prices when on-sales restart. “We would need to re-evaluate ticket pricing once touring resumes, based on local economies,” she says. “At this point, we don’t think a widespread drop in ticket prices would be necessary for fans to return to live shows, as there will be a real appetite for people to see shows again.”
But she is determined to make sure that strides made in recent years regarding equality are not swept under the carpet. “Much work still needs to be done to increase diversity and equality within the industry,” she stresses. “I encourage everyone to get involved in Diversify the Stage, Noelle Scaggs’ initiative focused on improving hiring practices and bringing more underrepresented individuals into the live music and touring sectors of the business.”
“I feel that, more than ever, we are all working in the same business and there’s a lot of dialogue and positive exchange, so hopefully we will come out of this stronger”
Heap says, “I think we are at a turning point. But sometimes you have to hit rock bottom first. I don’t know if we’re at rock bottom, but we must be pretty close.” And she adds, “In many ways it’s been a beautiful time and I’ve felt very supported and creatively free. It just hasn’t brought in any money. So now I’m making music as a hobby, but I’m also doing big commercial projects for money and that’s totally fine.”
McPherson says the cross-industry collaboration has been remarkable during the past year. “[The pandemic] has driven a lot more cooperation between the different disciplines in how we find a way through this and I’m hopeful that once we come out the other side of this, there will be a lot more cooperation, working together to ultimately deliver what our clients need,” he says.
Huber concurs, “I feel that, more than ever, we are all working in the same business and there’s a lot of dialogue and positive exchange, so hopefully we will come out of this stronger in the long run.” And he hopes that governments, sooner rather than later, will realise that engaging with the live entertainment industry could facilitate a swifter end to Covid restrictions. “One of the key jobs of a promoter is to plan events that keep everyone safe, but the governments are not using our expertise and instead they are relying on bureaucrats. If we could at least get a seat at the table with them, we could help come up with solutions.”
Kornett is doubtful, musing, “The EU looks at someone organising a concert in the same way as somebody who is restoring a castle – he has to bring materials and special instruments to work on an 11th century castle. So whatever they do for our industry, they will have to do for everyone else, too.” But he is quietly confident that the medical community will come up with answers to accelerate live music’s resurrection. “I’m convinced there will be further progress in medical treatment and vaccinations, and that might help us find our way back to a more normal way of life, hopefully even sooner than we expect.”
Indeed, when touring does become a reality again, there is a very real danger that every band in the world will want to be out performing at the same time. Such problems don’t phase manager Smyth, though, as she and her organisation prepare for the Rolling Stones’ 60th anniversary year in 2022.
“Right now, it seems like it would be a wonderful problem to have,” she concludes.“Oh dear, four acts want to have the Albert Hall on the same night. Well, somehow we have to make it work… matinees!”
Read this feature in its original format in the digital edition of IQ 97:
This article forms part of IQ’s Covid-19 resource centre – a knowledge hub of essential guidance and updating resources for uncertain times.
ILMC 33: One week to go
There is just one week to go until the global concert industry comes together again for the International Live Music Conference (ILMC), which returns as virtual event from 3 to 5 March 2021.
Hundreds of leading figures from across the global live music business are contributing to ILMC’s digital debut, as well as this year’s ILMC Production Meeting and Green Events and Innovations Conference (GEI), which take place on 2 March. The ILMC conference schedule now features the largest line-up of guest speakers at any live music conference ever, with more than 250 speakers in attendance.
Over 1,000 delegates will attend ILMC 33, including executives including Irving Azoff (Azoff Music), Klaus-Peter Schulenberg (CTS Eventim), industry commentator Bob Lefsetz, Emma Banks (CAA), Tim Leiweke (Oak View Group), Jason Danter (Lady Gaga/Madonna), Lucy Dickins (WME), Pandora founder Tim Westergren, Sam Kirby Yoh (UTA) and Mumford & Sons’ Ben Lovett.
The 33rd edition of the top global platform for concert and festival professionals features 60+ meetings, workshops and keynotes across three days, alongside 50 showcases from new artists, presented by top booking agencies and export offices. Within the ILMC schedule, new event brand PULSE is a day of discussion around the intersection of technology and live music, and the Experience Economy Meeting (TEEM) focuses on non-music content.
“This is a crucial moment to bring the global live music business together”
The Arthur Awards, the live music industry’s Oscar equivalents, will stream live from the stage of the Royal Albert Hall as the iconic venue celebrates its 150th anniversary.
Companies supporting ILMC 33 include Live Nation, Ticketmaster, CTS Eventim, ASM Global, Showsec, Tysers, Hearby & Semmel Concerts.
ILMC head Greg Parmley says: “This edition of ILMC will mark one year since the live music business began to shut due to Covid-19, and it takes place just as markets around the world are pushing forward with plans to reopen.
“This is a crucial moment to bring the global live music business together to define its restart.”
The full schedule and details of all sessions and speakers are available at 33.ilmc.com. If you haven’t already, there is still time to secure your ILMC 33 pass at the discounted spring rate of £139/£159 until 18.00 GMT this Friday (26 February).
Netherlands’ La Nuit Management welcomes new investment
Amsterdam-based artist management firm La Nuit Management has secured investment from Loki Artist Group, a company formed during the Covid-19 pandemic to invest in music companies ahead of the return of touring.
Through the partnership, Loki Artist Group, founded last year by Bob Murray, Zack Dekkaki and Ric Wake, will provide unspecified investment capital – as well as label and touring support and ‘synergies’ with other Loki partners – to La Nuit Management, launched in 2018 by artist manager Robert Tammens.
La Nuit’s roster includes electronic music acts Caius, Paeve, Kid Honda and Aevion, as well as Eauxmar, who recently produced a song for the new Apple Watch campaign.
Prior to starting La Nuit Management, Tammens was part of the A&R/marketing team at Spinnin’ Records, where he worked with acts including Lana Del Rey, Martin Garrix, Afrojack, Tiësto, Don Diablo and Calvin Harris and discovered Oliver Heldens, whose song ‘Gecko (Overdrive)’ hit No1 in the UK.
“La Nuit’s broad roster of clients, along with Robert’s vision, creative edge and entrepreneurial spirit, brings an excitement to our brand”
“As we grow our business internationally, we believe the best future for us remains to be investing in people like Robert and his vision” says Murray, Loki Artists’ CEO. The company also recently invested in Title 9 Productions, an US label, artist management and record production company.
“La Nuit’s broad roster of clients, along with Robert’s vision, creative edge and entrepreneurial spirit, brings an excitement to our brand as we continue to grow,” adds president Dekkaki.
Comments Tammens: “We are looking forward to working with Zack and Bob as we continue to develop our artists and expand our growth opportunities on an international level.
“Their tremendous knowledge, experience and support will give us the ability to really work with the best artists in our industry.”
UK’s first live music biz body launches
LIVE, the new body serving as the collective voice of the UK live music business, officially launches today (18 February), comprising 13 industry associations representing more than 3,000 businesses.
LIVE (Live music Industry Venues and Entertainment) is a federation spanning the UK’s live music ecosystem, including artists, managers, venues, festivals, promoters, agents and production and ticketing companies. Membership is made up of the principal associations, representing 3,150 companies, over 4,000 artists and 2,000 backstage workers.
Kilimanjaro Live’s Stuart Galbraith (pictured), who was instrumental in the formation of LIVE alongside Live Nation’s Phil Bowdery and the association heads, says: “LIVE is focused on securing the long-term support for our industry that we vitally need and protecting the jobs and livelihoods from the double whammy of Covid-19 and Brexit.
“We are a £4.5 billion, world-leading industry, and by bringing together all of the unique voices within it and working collaboratively, we are in a far better position to protect and support our ecosystem as a result.”
As one of the first sectors to close at the outbreak of the pandemic, and one of the last to reopen, live music has suffered enormously throughout the coronavirus crisis. LIVE was initially formed in response to the pandemic and quickly began coordinating and supporting the industry’s response.
“By … working collaboratively, we are in a far better position to protect and support our ecosystem”
Having soft-launched last year, LIVE has already become the voice of the industry to government and the media, with successes including the #LetTheMusicPlay campaign, which helped secure millions of pounds’ worth of funding from the Culture Recovery Fund.
The organisation is currently campaigning for a three-year extension to the reduced cultural VAT rate on tickets; a government-backed insurance scheme to allow events to go ahead when it is safe to do so; and further targeted financial support for the sector to protect jobs and infrastructure, while its LIVE Touring group is working with the British government to find a solutions to the difficulties posed by Brexit.
Elsewhere, the LIVE Sustainability group convenes the environmental experts to work in tandem with industry leaders to develop a sector-wide charter and resource.
“It’s long overdue that the UK’s live music industry has a properly representative body, and LIVE will be that unified voice as the industry comes out of lockdown and beyond,” says LIVE CEO Greg Parmley. “The unprecedented challenges we face might paint a bleak picture, and this is a critical time, but together we can help protect jobs and the future of live music as we move toward restoring the UK industry to its world-leading best.
“LIVE is an opportunity to represent the whole of the live industry, from the smallest show to the biggest festival. We are delighted that the founding associations include organisations at the very top of our industry and those with deep connections into the foundations on which that industry is built.”
EMMA: PROs must consult artist reps on livestreaming rates
The European Music Managers Alliance (Emma) has called on the continent’s copyright collection societies to involve artists and their representatives in any discussions about how to set new licensing rates for livestreamed concerts.
The umbrella organisation, which represents Music Managers Forums in the UK, France, Finland, the Netherlands, Sweden, Norway and Poland, warns that if performance rights organisation (PRO) tariffs are levied at too steep a rate, this could kill off this growing format by making the majority of live streams financially unviable.
According to Emma, the actions of “certain PROs and major music publishers” – which have unilaterally decided live streams are akin to a music stream, rather than a live show, and so subject to much higher digital audio tariff – “are threatening the viability of ticketed livestreams across Europe”. The estimated size of these digital audio-based payments is “is so high that it would make the majority of livestreams unviable”, the association warns.
Emma’s intervention follows controversy over the decision by PRS for Music, the UK PRO, to impose without consultation a new tariff of up to 17% on livestreamed shows, in a move criticised by the UK Music Managers Forum, among others. PRS today (16 February) announced a consultation, or “call for views”, on the tariff, which runs until 12 March.
“Set licensing rates too high, and the costs of producing livestream shows simply won’t stack up”
Emma says while it agrees songwriters must be fairly compensated when their songs are performed in a live stream, European PROs should instead apply their standard live tariffs to ticketed livestreamed events until a new livestream rate is agreed with artists and managers.
“Everyone wants live shows to return as soon as it’s safe for audiences to come back. In the meantime, livestreaming has provided one of the few alternatives for artists to perform before an audience, build a fanbase, and generate revenues through ticket sales,” comments Emma chair Per Kviman (MMF Sweden).
“Emma is urging PROs across Europe to be sensitive to these facts, and that the imposition of any new licensing tariffs should involve full and open consultation – including with artists and their representatives.
“Get the balance right, and we could nurture a vibrant new format that complements live events and provides artists and songwriters with a valuable source of revenue. But set licensing rates too high, and the costs of producing livestream shows simply won’t stack up.”
Various Artists Management ups Rebecca Dixon
London-based Various Artists Management, whose roster includes Ashnikko, Tom Grennan, Supergrass, Loyle Carner and La Roux, has promoted Rebecca Dixon to head of marketing and promotions.
Dixon has been with Various Artists, which also has offices in Hong Kong and Los Angeles, for five years, helping oversee the careers of Charli XCX and the Libertines, among others.
Reporting directly to group CEO David Bianchi, in her new role Dixon will oversee the company’s global marketing and promotions activities and will work between the company’s London and LA offices once travel restrictions are lifted. Her appointment is effective immediately.
“I’m looking forward to working with our amazing roster of artists and managers in this new role”
“Rebecca joined us straight from university and it has been a huge pleasure to watch her grow into this role over the last five years,” comments Bianchi. “Rebecca’s energy , passion and creativity will add real value and expertise to our roster of artists globally.”
“I’m really excited to take on the position of head of marketing and promotions for Various Artists Management,” says Dixon. “Having been at the company for five years, I’m looking forward to working with our amazing roster of artists and managers in this new role.”
She adds: “[W]e have an array of exceptional talent and we will continue to build worlds and brands for those artists and their fans while innovating across all genres and platforms.”