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Director, International Live Events

  • Full Time
  • London, UK
  • Posted 1 month ago
  • DOE
  • Closes January 20, 2022
  • Applications have closed.


Reports To: VP, International Live Events

Key Responsibilities:
– Work with local Promoters and buildings on availability and booking
– Coordinate with HQ on booking/routing of live events internationally; market selection and scheduling
– Develop live event market assessments by analyzing current market conditions, brand strength and using local intel to help determine suitable touring options aligned with international business strategy
– Work with local promoters, venues and ticket agents
– Ensure the relevant permits and contracts with local agents/vendors and government entities and in place for successful execution of the events
– Work with local promoters, Kent Productions and finance on live event P&Ls to determine event profitability and assist with final settlements as required
– Budgeting / forecasting for all international live events
– Liaise with local promoters, production teams and venues to ensure technical rider requirements are met and site visits conducted by Kent Productions/WWE Production team
– Liaise with local promoters on global logistics and mobility, visas and immigration
– Pricing and scaling of arenas, P&L and budget management
– Create and analyze various ticket sales reports on event sales and trends; develop and adjust strategies to leverage peek sales windows

Marketing & promotion of live events:
– Develop Marketing strategy and creative ideas for Live Events and Tours
– Develop and implement media and advertising campaigns by utilizing WWE owned media, existing WWE partners and PR agencies in market
– Coordinate with local promoters to craft and execute sales and marketing strategies, including paid media
– Work with creative and TV teams to develop custom creative strategies for each market taking into consideration local market requirements and regional office / Int’l team feedback
– Responsible for all event listings on wwe.com
– Coordinate with other LOBs to manage Comp Ticket requests

Travel to Int’l Live Events – Onsite Event Management:
– Manage Promoters and Production onsite to ensure best practices adhered to regarding talent relations, local production, logistics
– Manage all aspects of the VIP Program
– Establish, grow and evolve venue relationships within targeted markets
– Facilitate/resolve matters pertaining to live event merchandise sales at each live event
– Accompany talent at appearances on tours adhering to talent relations best practices
– Work closely with Promoter and Box office on Comp ticket delivery and hospitality

– Highly organized, calm under pressure
– 7+ years of experience, marketing, promoting live events, project management, and business operations
– Persuasive, clear, and concise verbal and written communication skills driven by solid business logic and keen judgment on when, how often, and when not to communicate to senior leadership and other contacts
– Strong analytical and financial skills anchored by natural, common-sense thinking
– Outstanding facilitator for cross-functional collaboration to define complex issues, facilitate ideas, influence thinking, and build consensus around decisions
– Exceptional project management, organizational, and time management skills, with the ability to lead multiple projects in a fast-paced, deadline-driven environment
– Proficient in MS Office suite, especially PowerPoint and Excel
– Able to give and receive constructive criticism, especially when initiatives are off-track, over-budget and/or behind-schedule, including the ability to support the EVP in holding individuals accountable, coaching, and correcting performance, while fostering influential interpersonal relationships
– Self-motivated with a positive, can-do attitude; poise and grace under pressure
– Professional in always maintaining the highest degree of discretion and confidentiality
– Willing and able to work a flexible schedule including late nights and weekends on a regular basis
– Able to travel for business as needed (approximately 10-20%)
– Bachelor’s degree required; MBA a plus