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Marketing Manager

  • Full Time
  • London, UK
  • Posted 2 weeks ago
  • Competitive
  • Closes August 9, 2024

Soundcrash

Company: Soundcrash / Live Nation (Music) UK Ltd
Department: Soundcrash Marketing
Location: Farringdon, London (currently hybrid working, 2-3 days in the office per week)
Reports to: Managing Director
Contract: Initially 12 months fixed term contract with possibility to extend
Working hours: Full time

 

Role Description

We’re looking for a Campaign Manager to Join the Soundcrash Marketing Team to focus on informing fans of our great events, festivals and brands. The role will require managing full marketing plans and budgets for individual outdoor concert and touring events across digital ads, out of home, PR, mailers, etc. You will work within a small dynamic marketing team whilst reporting into the Managing Director on marketing plans to ensure that sales for events are maximised. Work on site at events in required throughout summer which usually span weekends.

 

What it’s like to work in the Team

Soundcrash is a festival and touring promoter operating as part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders.

Soundcrash’s key focus is currently our Summer Series portfolio, a collection of outdoor events, festival and one day festival organised into several ‘Summer Series’ around the country for which now sells over 250,000 tickets a year. Our portfolio includes South Facing London, Margate Summer Series, Cardiff Bay Series, Hitchin Priory Summer Series and Brighton Valley Summer Series.

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of corporate operations.

 

Who you are

Competencies / Skills / Knowledge / Experience

  • Knowledge and enthusiasm for UK festival markets and events
  • Demonstrable experience in Music Event Marketing
  • Have experience managing advertising campaigns and budgets whilst tracking ROI/CPC/CPM/ cost per ticket.
  • Experience in managing multiple projects simultaneously while achieving deadlines
  • Strong ability to analyse customer and audience data
  • Experience with digital marketing tools – Meta Business / Google Analytics / Quant cast
  • Experience in leading Email initiatives – Mailchimp or similar
  • Integrate, research and report on new technologies
  • Website, SEO and data management
  • Strong IT literary and ability to use Microsoft Office software packages

 

Behaviours

  • Enjoy going to festivals and music events
  • Motivated to promote events to the best they can be
  • Have a keen understanding and desire to research current marketing trends
  • Excellent attention to detail
  • Be a key team player with excellent communication skills
  • Take onboard and implement feedback
  • Ability to stay calm under pressure and respond to changing priorities
  • Able to work evenings and weekends where necessary

 

What the role includes

  • Understand the market for each event through market analysis, customer profiling and competitor awareness
  • Devise and implement marketing strategies that will achieve key ticket sales objectives as well as increasing awareness and expanding customer base
  • Working with the ad agencies to create schedules for advertising campaigns, using a media mix of print and digital advertising, radio campaigns, out of home, etc
  • Manage co-promotional marketing with co-promoters / local partners, liaising our ticketing agencies, sponsors, artist channels and other external partners
  • Budget Management – Manage show budgets and report on ROI
  • Establishing reciprocal marketing opportunities with mutually beneficial organisations and events
  • Booking in onsite marketing for events and content creators across events – some onsite event management also required
  • Brief creative for artwork and show assets

 

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.

You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

 

The Company

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com