Head of Programming

The Fridge is a pioneering and award winning team based across Dubai and Riyadh, with a solid foundation and reputation for creative impact.

We are innovative disruptors that are leading the field, specialising in music events of all scales, from intimate shows to arena concerts, with a strong focus on programming that resonates with our regional audiences.

The Opportunity

We’re seeking a commercially savvy Head of Programming with a proven track record of creating financially successful live experiences across diverse venues. This role requires a strategic, data-driven approach to balance artistic appeal with commercial viability.

As a well-connected industry professional, you’ll leverage your extensive network to secure top-tier talent. Your expertise should span from A-list international acts to regional talent, with a keen understanding of how to fill venues and create successful events that appeal to sponsors and audiences alike.

The successful candidate will be:

• A well-connected industry insider with a robust network spanning international and regional music scenes
• Data-driven and a decision-maker who can translate market trends into profitable programming choices
• Forward-thinking and a leader who can anticipate industry shifts and capitalize on new revenue opportunities
• An inspirational mentor capable of fostering a team culture that values both commercial acumen and artistic integrity

Key Responsibilities

Strategic Leadership and Commercial Vision: Create and execute long-term programming plans aligned with The Fridge’s objectives, planning up to two years in advance. Oversee the calendar and birth unique concepts for venues within Saudi, UAE and the broader GCC region, with an emphasis on large-scale events.

Industry Networking and Talent Acquisition: Strategically engage with agents and managers to facilitate international talent on their way through the region.

Programming: Curate a balanced and engaging calendar of events catering to audience sizes from 300 to 20,000.

Qualifications and Skills

• 8-10 years of experience in music programming and event productio
• Proven track record of financial success in event curation across various venue types and sizes
• Extensive network of international industry contacts, including artists, agents, and managers
• Experience in a leadership role within a venue or festival
  Fluency in English; proficiency in Arabic is highly desirable

What We Offer

• The opportunity to shape the future of live entertainment on a global stage, with a focus on cultural impact
• A responsive environment, intelligent and connected, driven by principles of integrity and purpose as much as it is by creative success
• Resources and support to bring your most ambitious programming ideas to life
• A chance to work on high-profile projects that set new standards in the entertainment industry
• Competitive salary and performance-based incentives commensurate with experience and industry standards
• Ongoing professional development opportunities to keep you at the forefront of industry trends and business strategies
• The backing of a respected organization to negotiate and secure top-tier talent and partnerships

With regards to the investment opportunities, I am open to discussions regarding our on the ground venue plans in Riyadh, as well as those interested in getting their fingers in the pie with our amazing IP that we are soon to roll out.  There are few if any other companies in the sector that have the level of regional experience and deep heritage knowledge that we possess.