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Email Marketing & CRM Executive

  • Full Time
  • London, UK
  • Posted 3 weeks ago
  • Competitive
  • Closes December 16, 2022

Academy Music Group

Company: Academy Music Group
Location: London
Reports to: Digital marketing manager
Working hours: Full-time


An essential position within the digital marketing department, you’ll play a key role in the growth of customer acquisition and retention, CRM and data management, maximise conversion and engagement and appeal to the business’s demographics and requirements. You will own the day-to-day execution, optimisation and monitoring of email marketing, data and analysis. The role requires a natural self-starter for the high-volume, year-round promotion of shows, tours and venues across a wide variety of genres and events.

Our team
The Email Marketing and CRM Executive will be contributing to a dynamic team to ensure high quality output and service, where collaboration and team work is at the heart of everything we do.

About you

  • Experience of high-volume email marketing campaigns or multiple accounts
  • Demonstrable experience in CRM in media, e-commerce, music or entertainment
  • Skilled at using CMS platforms, HTML and Google Analytics
  • Excellent time management and prioritisation skills
  • Understanding of GDPR compliance
  • Analytical approach and evaluation
  • Ability to set deadlines and work towards them
  • Strong communication skills
  • Understanding of key analytic and reporting tools to translate data into insights
  • Outstanding attention to detail

What we need

  • Creativity – you’ll bring new ideas to the team and pitch new ways to engage the audience
  • Data driven thinking
  • Proactive, can-do attitude with a positive work ethic
  • Willingness to work as part of a larger team and build positive working relationships
  • A diligent and proactive organiser
  • Sharp analytical reporting and presenting
  • Flexibility to work irregular hours (weekends/evenings/public holidays)

What you’ll be doing

  • Devise the CRM strategy and email marketing campaigns with the digital marketing manager for multiple shows, tours, events and nationwide venues
  • Own and execute the email plan for consumer and commercial needs
  • Create, extract, segment, target and manage the set-up, testing and deployment of all data and email campaigns
  • Develop in-depth knowledge and understanding of our data, customer behaviour and segmentation techniques
  • Liaise with a variety of teams including marketing, PR, ticketing, design, website and social for inspiring content creation and messaging alignment
  • Work with the digital marketing manager to improve customer engagement and drive conversion, data acquisition, loyalty, retention and enrichment strategies
  • Monitor the performance of all campaigns, own the insights and report all activity daily/weekly/monthly
  • Be the keeper of data integrity under GDPR and data protection guidelines, working with the digital marketing manager and data governance
  • Fulfil partnership requirements as directed by the head of PR and brand communications
  • Work collaboratively with technical stakeholders
  • Work towards targets and KPIs as directed by the digital marketing manager
  • Support the wider team with all broader campaign strategies
  • Actively contribute and provide recommendations, planning and initiatives for improvement and development
  • Train any wider team members in system functionality and integrations
  • Work with external agencies and internal development teams within the organisation as required
  • Identity and communicate key email marketing trends and insights
  • Troubleshoot and report technical issues and errors

Equal opportunities
We are passionate and committed to our people and go beyond the standard rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we’ll encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Our company
Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances. AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.