Sound of the Xity (SOTX), is an annual event held in Beijing, China, with a long-term commitment to the joint development of the Chinese and Western music industries. The core program of SOTX consists of SOTX EXPO and SOTX FEST. SOTX EXPO is devoted to exporting Chinese music culture abroad while SOTX FEST provides customers with a cutting-edge music experience.

Founded in 2012, SOTX has established a model of parallel development for SOTX EXPO and SOTX FEST, aiming to promote Chinese music culture around the globe with an international operating model, professional service concept and market-oriented methods.

SOTX EXPO is now the biggest international music industry trade event in China, with the highest level of delegates and largest number of International exhibitors. SOTX’s audience includes Chinese and foreign music institutions, musicians, music projects, business brands, media, multi-industry institutions and projects, and the event itself includes high-end themed panel discussions, keynote speeches, 1 on 1 speed meetings, master classes, insider recruitment, while the Big data awards were added in 2015.

SOTX FEST aims to provide the best performing platform for all musicians, and the most cutting-edge consumption experience for Chinese music lovers. In the past three editions, SOTX FEST has brought 165 acts from over 15 countries within 5 continents, and in 2015, a new session called “Bridge to” was established to provide effective meetings between musicians and specific talent buyers.