Thursday, January 26, 2017 at the Great Hall of the Teatro Franco Parenti in Milan will host the first international conference against secondary ticketing , created and produced by Barley Arts Promotion and providing the selected and qualified participation of international operators also long been at the forefront of the war on this cancer that has hit the entire international chain of entertainment and sports.

The event is dedicated to the international system of speculative reselling of tickets for music events and live show on the secondary market, existing phenomenon for several years in Italy, but exploded at the general public last fall with the well-known “if Coldplay “eventually lead to journalistic investigations and lawsuits that have shaken the landscape of live promoting tricolor.

Among the objectives of the conference, there is the establishment of a stable and permanent structure Observatory No Secondary Ticketing , the style of the FPM – Federation Against Music Piracy and Multimedia – that deals with monitoring the market by identifying cases of secondary ticketing and report them the Judiciary, to inform the consumer about the risks of secondary and give visibility to anti-secondary operations.

In addition, along with a small number of people and professionals, it has been prepared a draft statutory code of ethics to contribute to the re-establishment of the bases again ethical entire chain of live music to be presented and discussed during the conference.

The meeting, which will unfold in two sessions (morning and afternoon), provides for the participation of artists, agents, managers, media, producers and promoters, SIAE, ticketing companies, institutional representatives, consumer groups and the public concerts .