With the physical sales market no longer thriving, it is essential that artists maximise their income in original and unexpected ways. Emerging and burgeoning opportunities have appeared with the increasing appetite for music for UGC, YouTubers, games, and entertainment platforms such as Netflix and Amazon, while competition is increasingly coming in the shape of AI-generated music.
With the recently announced raft of Facebook licensing deals, it is fair to ask if the new content formats and platforms are heralding some real structural changes in the sync and music licensing market, or is it more a case of ‘all change but still all the same’?
Music 4.5 Sync will explore questions such as:
– What is the impact of shifting content formats, such as object-based media, on sync music?
– What drives the different content formats of consumption?
– Do increasing needs for marketing and audience engagement by the artist alter the rights owners need for control in negotiation and licensing of rights?
– How does the value of the sector and the deal change the process?
– Does the diversifying marketplace require licensing rights to be organised in a completely different way?