M4music is a non-commercial festival aimed at promoting the Swiss pop music scene. It is organised by the Migros-Kulturprozent, a private promoter of culture. The latest developments in pop music are discussed at the Conference. These discussions are often picked up by the media and thus made accessible to a wider public.
M4Music is the meeting point of the Swiss Pop Music Scene and an absolute must for every music fan. The festival is the ideal place to discover new talent, meet experts from the music business and experience concerts from domestic and foreign bands. M4Music ensures that Swiss Pop Music is heard, discussed and lived.
Whether you’re interested in exclusive showcases hosted by radio station Couleur 3, or networking cocktail hours; the personalised Professional-Pass gives music business representatives access to industry events at M4Music.