m4music is a non-commercial festival aimed at promoting the local pop music scene. It is organised by the Migros Culture Percentage, a private promoter of culture.

The latest developments in pop music are discussed at the Conference. These discussions are often picked up by the media and thus made accessible to a wider public.

Speakers who have taken part in the Conference in the past:
Karl Bartos (Ex-Kraftwerk), Prof. Karlheinz Brandenburg (Mr. MP3), Bill Drummond (Ex-KLF), Ray Cokes, Michael “Glastonbury” Eavis, Dimitri Hegemann, Peter Jenner, Daniel Miller (Mute Records), Fritz Rau, Tim Renner, Berthold Seliger, Derek Sivers, Peter Sunde (Co-founder The Pirate Bay), and many more.

Admission to the entire Conference programme is free.