Wizard Live partners on new Frankfurt event venue

Germany’s Wizard Live has entered into a strategic partnership with Frankfurt-based creative collective Massif Central for new cultural hub Massif E.

Located in the EKINOS building in downtown Frankfurt, the venue is will host concerts, pop- up events, listening sessions, readings, signings and film screenings, among other attractions, from this September.

Frankfurt-based promoter and agency Wizard Live will serve as the main contact for all music and live entertainment formats. With Massif Central, the firm says it has a “shared vision of reimagining pop and contemporary culture in an urban context”.

“Our partnership with Massif Central goes far beyond a classic booking model. We want to create a space for creativity – for artists, brands, media, and communities,” says Wizard Live MD Oliver Hoppe. “Wizard Live will make Massif E a go-to destination for the music industry – whether it’s for intimate sessions, pop-ups, showcases or events that are part of larger tour contexts.”

“With Wizard Live, we’re bringing in a partner who not only brings the right network but also shares our vision”

Massif E promises to offer multi-level, flexible spaces for innovative formats, with the link-up – which is billed as “live entertainment meets urban culture” – strengthening Wizard Live’s presence in the Rhine-Main region and beyond.

“With Wizard Live, we’re bringing in a partner who not only brings the right network but also shares our vision: to turn Massif E into a space where art, music, and society can be seen and experienced in all their dimensions,” adds Florian Joeckel, MD of Massif Central.

As part of its strategic expansion in the brand & music connector segment, Wizard is aiming to take on a key role in shaping innovative formats at the intersection of music, culture, and brands. The firm divided its operations into four business areas last year: also including show & touring, which remains its core business, alongside marketing and artist development.

Wizard topped one million ticket sales in 2024 – its 20th anniversary year.

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