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The festival wristband company is further upping its game after achieving 44% emissions reduction through recycled materials in 2024
By James Hanley on 02 Apr 2025
Stand For Trees, Nii Kaniti project
Festival staple Nordic has strengthened its environmental commitment with the introduction of Recycled Ocean Plastic wristbands.
The event identification and smart access technology specialist achieved a significant emissions reduction through sustainable manufacturing policies in 2024 and is also entering its fourth year partnering with the Stand For Trees campaign to balance unavoidable associated impacts.
Recycled Ocean Plastic wristbands have now been added to its range ahead of the summer season.
“Sustainability isn’t just a checkbox – it’s a responsibility”
“Sustainability isn’t just a checkbox – it’s a responsibility,” says Jone Nuutinen, founder of Nordic Wristbands. “This shift to recycled fabrics and Stand For Trees partnerships are part of our larger mission to minimise our environmental impact while delivering premium, tech-integrated solutions to events and experiences worldwide.”
By switching to recycled polyesters and organic materials to produce fabric wristbands and integrated NFC tech elements, the firm announced that it reduced production emissions from 302 tons to 168 tons of CO₂e in 2024 – a 44% decrease compared to the previous year – highlighting the impact that material choices can have in everyday products.
The environmental benefit in 2024 were equivalent to saving approximately 4,041 trees, recycling 8,746 full bags or 69 tonnes of mixed waste, replacing 7,658 light bulbs with energy-efficient LEDs or powering 39.3 homes with 100% renewable electricity for one year.
In addition to its emissions-reduction efforts, Nordic Wristbands offsets its annual production-related emissions via certified carbon offset initiatives.
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