IFF reveals details of expanded 2025 edition

The International Festival Forum (IFF) has unveiled details of its 11th edition, set for 9-11 September in London.

In addition to moving forward to late summer, organisers plan to revamp its south London campus layout to better accommodate an expected 1,000 booking agents and festival professionals.

IFF is set to return to its campus format, which spans across Omeara and Novotel London Bridge, for the third year running. The central location brings attendees together for live performances across two stages, pop-up agency offices, speed meetings, hot-topic conference sessions and keynotes, parties, lunches, dinners and more.

The invitation-only event, organised by the International Live Music Conference (ILMC), has been the world’s leading annual platform for buyers and sellers since its conception in 2015. Over 750 festivals, tens of thousands of artists, and dozens of countries are represented at the multi-day event, held during the key late summer booking period.

“This year we will be expanding the campus’ footprint”

“As IFF enters its second decade, we’re thrilled that it has established itself as the principal place where the world’s top agents and festivals meet to do business,” says ILMC/IFF head Greg Parmley. “This year we will be expanding the campus’ footprint, while keeping the same cap on attendee numbers, ensuring that people have more dedicated space to network and ink deals for 2026 festival lineups.

“We can’t wait to see everyone again in London this September.”

Agency partners for this year’s edition include ATC Live, CAA, ITB, Primary Talent, Pure, UTA, Wasserman, WME, and X-ray Touring. Past performances at IFF have included Lewis Capaldi, Tom Grennan, Sam Ryder, Raye, Loyle Carter, English Teacher, and others.

Associate partners for 2025 include Tysers Live, iTicket Global, TVG Hospitality, and LMP Group.

Full details, including attendance criteria, are at iff.rocks, and the aftermovie can be viewed here.

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