See Tickets US adopts Eventim name

See Tickets US has become Eventim, following its acquisition by CTS Eventim in June 2024.

The companies say the name change marks “the beginning of a new phase of growth” and will give them a better foothold in the US market, offering enhanced ticketing solutions and greater opportunities for promoters and venues.

Munich-based CTS Eventim launched in North America in 2023 through a joint venture with US promoters Mammoth Inc and AG Entertainment Touring. It later launched a boutique live entertainment company with US promoter Walter McDonald.

The firm’s other US business includes a deal with the Olympic and Paralympic Games LA28 as the official ticketing partner alongside AXS.

Eventim says it will continue to operate with the same team in the US, building on the foundation established by See Tickets US, which opened in Los Angeles in 2014.

“Since joining the Eventim family, we’ve been able to unlock new opportunities”

Alongside the rebranding, Eventim has announced several new and continuing partnerships including a 10-year extension with Planet Bluegrass, the Colorado-based organiser of the Telluride Bluegrass Festival, RockyGrass, and the Rocky Mountain Folks Festival.

Eventim has struck a new partnership with Jay Goldberg Events and Entertainment in Illinois across its portfolio of events and venues, including Summer Camp Music Festival, Canopy Club, Jay Goldberg Events & Entertainment and Kenny’s Westside Pub.

The firm will also provide ticketing services for both Furnace Fest and the newly launched Iron Hills Festival, both held at the historic Sloss Furnaces National Historic Landmark in Birmingham, Alabama.

“Our transition to Eventim represents an exciting new chapter for our clients and the entire live entertainment industry in North America,” says Joe Salem, managing director of the newly renamed Eventim.

“Since joining the Eventim family, we’ve been able to unlock new opportunities, invest in cutting-edge technology, and offer more robust support to our partners. And the best part? We’re just getting started.”

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