CM.com acquires blockchain platform GUTS Tickets

Customer engagement and ticketing platform CM.com has strengthened its position internationally with the acquisition of blockchain ticketing company GUTS Tickets.

Netherlands-founded CM.com says the deal will offer its customers access to a smart ticketing system that uses blockchain technology and QR codes.

CM.com CEO Jeroen van Glabbeek says unique QR codes ensure that tickets are “fully traceable and fraud-resistant” while stamping out “price gouging in the secondary market”.

“This gives fans a safe and fair way to participate in events, while organisers can count on transparent ticket sales,” he says. “Everything we do is aimed at making events better for organisers and attendees. With this technology, we see a significant opportunity to set the standard for transparent and secure ticket sales.

“The Netherlands serves as a showcase for our technology, with the ambition to quickly roll out this technology to our customers worldwide.”

“Thanks to the acquisition by CM.com, our blockchain technology becomes accessible to a large portion of the market”

Fellow Netherlands-headquartered firm GUTS says the acquisition means it can now fully focus on its blockchain project OPEN (formerly GET Protocol), which provides underlying ticketing technology.

“Since establishing GUTS Tickets in 2016, we have had one clear goal: making the ticket sales process fairer and more user-friendly, both for fans and event organisers,” says founder Maarten Bloemers. “Thanks to the acquisition by CM.com, our blockchain technology becomes accessible to a large portion of the market, taking an important step in realising our mission.”

CM.com also launched a UKI music & live division in late 2021, led by former Eventbrite, Europe head of music Paul Everett.

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