Ticketmaster unveils integration with SoundCloud

Ticketmaster and SoundCloud have announced a new partnership that will enable artists to list and manage their live events on the streaming platform.

The partnership creates a holistic platform where artists can share their shows, connect with fans, and drive ticket sales with the help of Ticketmaster and its self-serve event ticketing and marketing platform, Universe.

Artists with SoundCloud’s top-tier Pro subscription can now take control of Ticketmaster and Universe events displayed on their SoundCloud profile without third-party tools.

They will be able to create events, share their shows directly from the SoundCloud platform and leverage Universe’s ticketing capabilities to manage and track ticket sales.

SoundCloud also said that it will promote these events through a concert discovery widget on the home page, powered by Ticketmaster data.

“At Ticketmaster, we’re passionate about helping artists reach more fans by meeting them where they are”

SoundCloud listeners, meanwhile, can now discover and buy tickets with just a few clicks to their favourite artists’ shows directly on the platform through Ticketmaster and Universe.

“At Ticketmaster, we’re passionate about helping artists reach more fans by meeting them where they are,” says Michael Chua, VP, global business development & strategic partnerships at Ticketmaster.

“It’s why we’re thrilled to partner with SoundCloud to provide event management, discovery, and promotional support on SoundCloud, powered by Ticketmaster and Universe. SoundCloud is a leader in lowering barriers to entry for music creators – now, Ticketmaster and Universe will enhance that mission by giving artists more control over their live events across more fan touchpoints.”

Ticketmaster has secured similar integrations with Shazam, TikTok, Snapchat, Pandora and Spotify.

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