Tickets For Good launches in the Netherlands

Tickets for Good, a social profit organisation that offers healthcare workers affordable access to music and sports events, theatres and museums, has expanded into the Netherlands following successful launches in the UK and the US.

Companies including ID&T, Mojo Concerts, Greenhouse Talent and This is Live have supported the Netherlands launch, alongside ambassadors Robbie Williams and Hans Brouwer (founder MassiveMusic, Founding Partner A’DAM Toren).

Williams has also donated tickets to the cause, alongside artists such as Pixies and IDLES.

With more than 30 healthcare institutions joining the new platform, Tickets for Good NL reaches more than 150,000 healthcare workers. Meanwhile, the platform’s international network comprises more than 300,000 members and over 500 event partners.

Last year, Ticketmaster partnered with Tickets for Good to simplify the process for live event organisers to donate their tickets to non-profit workers, healthcare providers and teachers.

“Tickets for Good values ​​and supports healthcare workers, who play an indispensable role in society”

The Dutch branch is led by Simone van Hövell (former HR Manager Amsterdam UMC) and Linda Holleman (former Mojo, ESNS).

In a joint statement, the pair said: “Tickets for Good values ​​and supports healthcare workers, who play an indispensable role in society. Especially in times of tight labour markets, it is important to cherish them. The platform offers them the opportunity to escape the daily hustle and bustle and enjoy sports, music, theatre and entertainment, for a small administrative fee of up to 8 euros. At the same time, we create access for a broader and more diverse audience, which also strengthens these sectors.”

“This is a powerful way to show appreciation for their indispensable efforts,” say Van Hövell and Holleman.

Williams adds: “Promoting accessibility to the arts is something close to my heart. The magic of live entertainment is something everyone should be able to experience. I’m proud to work with Tickets for Good to make this possible for healthcare workers who mean so much to society.”

Brouwer, who played a key role in the launch and growth of Tickets for Good in the Netherlands, comments: “Live events bring so much joy and connect people in a unique way. As a musician and entrepreneur, I strongly believe in the mission of Tickets for Good. I am proud to contribute to this.”

Tickets for Good is a social partner of ESNS 2025, which takes place between 15–18 January in Groningen, the Netherlands.

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