Madrid’s WiZink Center renamed in new deal

Madrid’s WiZink Center will rebrand as the Movistar Arena in 2025 as part of a new sponsorship deal with telecommunications company Telefónica.

Telefónica, the parent company of Movistar, agreed the deal with Impulsa Eventos e Instalaciones, the company that manages the arena. Movistar also sponsors arenas in Buenos Aires, Bogotá and Santiago.

Spanish online bank WiZink has sponsored the 17,400-capacity arena since 2016. In 2020, the company agreed a new six-year deal that had been due to run until 2026, but it has now been replaced by Movistar.

In a statement, WiZink Center said that WiZink expressed a willingness to end its sponsorship early, motivated by the launch of its new strategic plan which will run from 2024 to 2028.

WiZink Center serves as the home of basketball teams Real Madrid and Movistar Estudiantes. It has also hosted EuroLeague, EuroBasket and FIBA events, as well as regular concerts.

Parc del Fòrum has made available nine days of programming across the year for both large and small night-time music festivals

The Comunidad de Madrid-owned venue is one of the busiest arenas in the world, attracting more than two million visitors and staging more than 200 events annually.

Elsewhere in Spain, Barcelona’s Parc del Fòrum (home to Primavera Sound and Cruïlla) is going out to tender for new live music events between 2026 and 2028.

The park has made available nine days of programming across the year for both large and small night-time music festivals.

Events will be awarded by tender, with all bidders required to meet a new set of obligations regarding acoustic impact, mobility, safety and sustainability.

These measures are aimed at improving “good coexistence and the positive impact of their activity in the nearest neighbourhoods”.

“The new award formula also responds to the music sector’s demand to be able to work in the medium term, improving logistics services and artist recruitment,” reads a statement from the park.

Parc del Fòrum is permitted to host 15 days of musical activity during cultural hours and 15 concert days.

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