Leading Croatian ticketing firms merge

Two of Croatia’s leading ticketing platforms, Entrio and Ulaznice.hr (aka Dekod), have merged ownership in the hopes of becoming ‘the leading ticketing group in Southeast Europe’.

The consolidation comes months after Entrio raised €9m in funding in a round led by Invera Equity Partners with a plan to expand in Southeast Europe.

The newly established group will operate in Croatia, Slovenia, and Bosnia and Herzegovina, issuing over four million tickets annually for more than 13,000 sports, music, cultural, and business events.

Ulaznice.hr and Entrio will continue their operations under separate brands, managed by their current leadership teams.

Darko Čošić and Branko Šilta will remain at the helm of Ulaznice.hr, while Berislav Marszalek and Sonja Trajanovski Marszalek will continue to lead Entrio.

“With the combined strengths of Entrio and Ulaznice.hr, we are pursuing robust organic and inorganic growth in existing and new markets”

Founded in 2011, Entrio is the second-biggest primary ticketer in Croatia after CTS Eventim, according to the International Ticketing Report 2024.

Marszalek, founder and CEO of Entrio, says the tie-up is “not merely a business move but an opportunity to raise standards in the ticketing industry, providing event organisers and users with innovative solutions and premium experiences. We are now aiming to become the leading ticketing group in Southeast Europe.”

Čošić, director Dekod/Ulaznice.hr, adds: “By combining our expertise, technologies, and service range, we are strengthening our market position and creating an environment where event organisers and attendees receive the best in one place.”

Sabolović, Invera Equity Partners, comments: “We continue our investment in the industry, focusing on improving and expanding services for both event organisers and end users, the ticket buyers. With the combined strengths of Entrio and Ulaznice.hr, we are pursuing robust organic and inorganic growth in existing and new markets.”

Read more about Croatia’s ticketing business in the International Ticketing Report 2024.

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