AXS acquires ticketing firm white label eCommerce

AXS has announced the acquisition of Hamburg-based ticketing company white label eCommerce.

Founded in 2012 by renowned German music and sports ticketing executive Arndt Scheffler, the firm specialises in white-label ticketing that allows music, sports, and festival event operators to ticket events through a simple self-service “autonomous” platform that can be custom branded.

Following the acquisition, white label eCommerce will continue its business but as part of AXS Germany, based in Berlin and Hamburg.

Current white label customers including music festivals Wacken Open Air, Jazz Open Stuttgart, Ulmer Zelt), sporting events (including the handball series champion THW Kiel), live music shows, venues, and theatres (Die Fantastischen Vier, SIDO, 6K United) throughout Germany, will be serviced by the AXS Germany team.

“Their stellar reputation for client service, iconic list of clients, and forward-thinking technology aligns with our brand’

In October, AEG-owned AXS reached an agreement with AEG’s Uber Arena in Berlin and Barclays Arena in Hamburg to service premium ticketing at both venues.

“The entire team is thrilled to become a part of a respected global business like AXS and the broader AEG team,” says Scheffler. “We know that our clients, employees and ultimately the entire German market will all benefit from the world-class platform and operations. Now we are expanding our existing portfolio and becoming part of a highly competent and financially strong sports and entertainment group. We’re excited about what lies ahead.”

Blaine Legere, president, International, AXS, adds: “We’re honoured to welcome white label eCommerce to the AXS global team. Their stellar reputation for client service, iconic list of clients, and forward-thinking technology aligns with our brand. The white label team has a growing and diversified customer base, and is poised to play a meaningful role as we accelerate our business going forward.”

AXS’ growing global footprint includes venues, sports teams, festivals, and live events across UK, France, Germany, Sweden, Japan, Australia, and New Zealand such as B.League, Swedish Elite Football, Venues New South Wales, American Express Presents BST Hyde Park, All Points East, The O2, OVO Arena Wembley and Stockholm Live!

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