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Futures Forum alumnus Holdoway joins Togather from UK-based METHOD, the events company he co-founded in 2019
By Hanna Ellington on 09 Oct 2024
METHOD co-founder Will Holdoway is joining Togather, an events booking platform which claims to be the largest of its kind in the UK.
Holdoway joins as event delivery director, responsible for scaling Togather’s expanding events catalogue and managing new live event software Togather 360. The digital platform boasts a network of suppliers for live events, ranging from food and beverage to venues to photographers, plus more.
Togather has helped deliver food and beverage offerings to more than 15 million people across the UK, at events including London Pride, GALA Festival, and the TCS London Marathon.
“I couldn’t be more excited to be joining Togather at this stage of their growth,” Holdoway says. “Over the last five years, it’s become clear that F&B is now central to the event experience, and Togather has been at the forefront of modernising this sector.
“I’m confident that in the coming years, their technology will be a game-changer for live events across the country, helping to improve the attendee experience in a meaningful way.”
“It’s amazing to have someone at Will’s level of technical expertise join the team”
He joins from event production company METHOD, which he co-founded and directed alongside James Dutton from its founding in 2019. During his tenure, Holdoway oversaw operations at events including Truck Festival, Tramlines, South Facing, and Drumsheads, and project management for Superstruct, Broadwick Live, Nando’s, and GroceryAid.
An active Futures Forum member and former speaker, Holdoway joins the Togather team with more than a decade of leadership experience in the event industry.
“It’s amazing to have someone at Will’s level of technical expertise join the team,” says Togather co-founder Hugo Campbell. “His event experience speaks for itself while he brings a level of creative vision, which ensures our clients are receiving the best possible F&B experience at their events.’
Togather began in 2017 as Feast It, utilised by people to book street food catering for parties and weddings. It has since grown to host over 1,500 suppliers while rebranding to Togather in 2023.
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