‘Choose your own adventure’ festival to launch in Mexico

American jam band Goose are launching their own destination festival called Viva El Gonzo in Mexico, next year.

Taking place between 8-10 May 2025 in San José del Cabo, the festival promises “an immersive discovery journey where attendees can choose their own adventure” with an “all-in-one ticket purchase [that] includes festival access as well as customizable lodging, wellness offerings, beach access and more in Cabo’s tropical desert oasis,” according to a statement from the band.

Presented by 100x Hospitality, Viva El Gonzo will feature three consecutive nights of performances by Goose, as well as sets from The War on Drugs, Tycho, Dawes, LA LOM, LP GIOBBI and more.

Goose, known for their genre-blending sound and exploratory live performances, will deliver two sets each night.

“We’ve got some wild stuff planned, and we’re really looking forward to sharing this adventure with everyone who takes the ride with us”

“We’re stoked to be headlining Viva El Gonzo in such a beautiful spot like San José del Cabo,” says Rick Mitarotonda of Goose. “This festival is going to be something special — a chance for us and our fans to dive into the music, the vibe and the incredible surroundings. We’ve got some wild stuff planned, and we’re really looking forward to sharing this adventure with everyone who takes the ride with us.”

The band says Viva El Gonzo is the first event of its kind in Cabo, offering a “multifaceted experience where music, art, and culture intertwine”.

The venue is located minutes from the Sea of Cortez (also known as Gulf of California) and will host multiple stages, pop-up experiences, wellness events, and an eclectic marketplace of local vendors and cuisine, “all designed to create a sensory-rich environment that reflects the festival’s ‘choose your own adventure’ ethos,” according to a statement.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.