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AXS expands into Germany with new partnerships

"There is no better way to kick-start our business in Germany than by bringing our [services] to these two world-class venues"

By Lisa Henderson on 08 Oct 2024

Barclays Arena, Hamburg

AEG-owned ticketing firm AXS is expanding into Germany via partnerships with two major arenas.

The firm will service premium ticketing at Berlin’s Uber Arena and Hamburg’s Barclays Arena – both of which are owned by AEG.

In partnership with AEG Germany’s premium sales team, AXS’ suite management and access control platforms will replace legacy suite ticketing platforms in each arena.

Collectively, the venues host 400 events per year, for which AXS will handle premium and suite tickets.

In addition to Germany, AXS is operational in the UK, Sweden, Japan and Australia via venues, sports teams, festivals, and live events.

The venues collectively host 400 events per year, for which AXS will handle premium and suite tickets

The firm’s clients include B.League, Swedish Elite Football, Venues New South Wales, BST Hyde Park, All Points East, The O2, OVO Arena Wembley and Stockholm Live!.

“AXS has the privilege of working with the most iconic venues in the world,” says Blaine Legere, president, international, AXS.

“There is no better way to kick-start our business in Germany than by bringing our industry-leading suite management and access control platform to these two world-class venues.”

Jan Kienappel, COO & CFO of AEG Germany, adds: “We are excited to introduce AXS ticketing to our premium customers. The platform will improve our service and enhance our marketing capabilities in that segment, which sets us up to further grow our business.”

 


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