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AXS, CTS grow ticketing businesses in France

AXS has established its first office in the country, while CTS Eventim has been given the green light to acquire more of France Billet

By Lisa Henderson on 17 Oct 2024

Lucile Genest becomes head of strategic operations for AXS France


AEG-owned ticketing firm AXS has established its first office in France, in the capital city of Paris.

Lucile Genest, former head of ticketing at Accor Arena in Paris, has been appointed head of strategic operations for the office.

She will spearhead the company’s strategy, development, operations, account management and marketing throughout France.

Previous to AXS, Genest spent 25 years at the 20,300-capacity Accor Arena where she oversaw primary, secondary and VIP ticketing, revenue growth, the digital transformation of the arena and ticketing systems for the biggest international concerts and sports events.

When Accor’s owner, Paris Entertainment Company, acquired the Bataclan Theater and Adidas Arena, Genest added those two venues to her purview serving as head of ticketing for all three venues.

“Lucile is a veteran ticketing executive with an impeccable track record in live events”

“Lucile is a veteran ticketing executive with an impeccable track record in live events,” says Blaine Legere, president, International. “Her expertise and knowledge of the French live event market will be invaluable as we build our portfolio in the country.”

Genest adds: “My career in ticketing started while I was in college, working at the box office of Accor Arena. Over the years, ticketing has only grown more complex and I’ve had the privilege of being at the center of major transformation in my many venue ticketing roles. I am delighted to join AXS and lead their efforts in France to partner with the most iconic French events, concerts, teams and venues.”

News of AXS’s France office comes weeks after AXS announced its expansion into Germany via partnerships with two major arenas.

The firm’s presence in Europe also includes UK partners such as The O2, OVO Arena Wembley, Venues South Wales, BST Hyde Park and All Points East festivals. In Sweden, AXS is the exclusive ticketing provider for Stockholm Live! and Swedish Elite Football.

Elsewhere in the French ticketing market, CTS Eventim has been given the green light to acquire a further 17% of the share capital of France Billet.

CTS Eventim has been given the green light to acquire a further 17% of the share capital of France Billet

The European Commission says it has no antitrust or other objections to CTS exercising the call option to increase its stake in France Billet from 48% to 65%.

The remaining 35% is owned by Fnac Darty, France’s largest retailer of entertainment products, consumer electronics and household appliances.

CTS Eventim first took a stake in France Billet in November 2019, merging its own French ticketing activities into the partnership.

France Billet, along with subsidiaries Tick&Live and Eventim France, manages 36 million tickets in France through its ticketing technology and services activities.

The company was recently named the official supporter of the Paris 2024 Olympic and Paralympic Games ticketing services.

 


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