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The live event commerce platform is utilised at over 125,000 events annually, with growth across sports on the horizon
By Hanna Ellington on 10 Oct 2024
Live event commerce platform atVenu has received a $130 million injection from US-based investment firm Sixth Street Growth.
The partnership between the two organisations is poised to accelerate atVenu’s growth into new live event markets, including sports and food and beverage.
Founded in 2012, atVenu provides a live event platform for touring artists, merchandisers, and event operators. It hosts tools for inventory management, financial transactions, and a point-of-sale system, providing organisers at over 125,000 events annually with a live event temporary commerce system.
“Over the past decade, atVenu has been intensely focused on helping our customers execute successful and profitable events,” says Derek Ball, atVenu co-founder and CEO. “Sixth Street clearly shares this mission and clarity of purpose and will add tremendous value as our impact on this industry continues to accelerate.”
“We are confident that atVenu is uniquely positioned to capitalize on the exciting opportunity set ahead”
Ben Brannen, atVenu co-founder and president, echoes Ball’s excitement: “We’re thrilled to partner with Sixth Street for atVenu’s next chapter. The firm’s vision and conviction on the growth opportunities in live events entirely aligns with ours. The opportunity to join forces with their team and deploy our combined resources to expand atVenu’s reach is incredibly exciting.”
Annually, atVenu processes over $1.6 billion in merchandise, food, and beverage sales across venues from small clubs to stadiums.
“atVenu’s innovative solutions, inspired by the founders’ deep roots and firsthand experience in the live events world, empower stakeholders across the value chain,” added Michael Bauer, Principal at Sixth Street Growth. “We are confident that atVenu is uniquely positioned to capitalise on the exciting opportunity set ahead and we look forward to supporting them on that journey.”
atVenu has recently partnered with Colorado’s Red Rocks Amphitheatre (cap. 9,545), California’s Snapdragon Stadium (35,000), and North Carolina’s Broccoli City Festival.
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