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Ticketmaster launches Tickets for Good partnership

The link-up aims to help live event organisers donate tickets to non-profit workers, healthcare providers and teachers

By James Hanley on 25 Sep 2024

Robbie Williams


image © Dave Hogan

Ticketmaster is launching a new partnership with Tickets for Good aimed at simplifying the process for live event organisers to donate their tickets to non-profit workers, healthcare providers and teachers.

Sheffield-based platform Tickets for Good provides free and discounted tickets for live events to NHS and charity sector workers, along with cost of living payment recipients, and currently has more than 300,000 users in the UK.

Through Ticketmaster’s Distributed Commerce API, any artist, sports team or other event organiser in the US, UK and Canada using Ticketmaster can allocate a portion of their tickets to Tickets For Good at their discretion.

“By launching this partnership to both the United Kingdom and the United States, we create a seamless and secure way for event organisers to do more good for the community,” says Dan Armstrong, EVP, distributed commerce at Ticketmaster. “Our technology makes it easy for events to make their tickets available for a great cause.”

“This represents a significant step forward in our commitment to helping those who contribute to our communities”

In addition to collaborating with LIVE (Live music Industry Venues & Entertainment) in the UK, Tickets for Good has also attracted the support of singer Robbie Williams, who has become both an advisor and investor in the company.

“We are delighted to be expanding our partnership with Ticketmaster,” adds Tickets for Good CEO and founder Steve Rimmer. “This represents a significant step forward in our commitment to helping those who contribute to our communities get to their favourite live events. By combining our passion to drive social impact with Ticketmaster’s technology and resources, we are poised to unlock new opportunities to share the joy of live experiences.”

Current collaborators include Live Nation, Blue Man Group, Atlanta Falcons, Atlanta United, Atlanta Vibe, and Charlotte FC.

 


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