Ocesa hails success of sensory vest scheme

Mexico’s biggest promoter Ocesa has hailed a successful first year of VIBRA, its initiative for fans with hearing disabilities.

Through VIBRA, more than 1,000 hearing-impaired fans have benefited from state-of-the-art sensory vests and interpretation in Mexican Sign Language (LSM).

The vests include six sensors ‘strategically’ placed on the back, chest and hip, converting music into vibrations that the user can feel.

The system features a transmitter that can connect directly to the show’s main audio console, ensuring an interference-free, high-fidelity experience.

The system features a transmitter that, with the artist’s permission, connects directly to the show’s main audio console

This allows people with hearing disabilities to identify and enjoy the different frequencies, from the deepest bass to the most subtle voices.

In addition to sensory technology, LSM interpretation has been an important part of VIBRA’s success, according to Ocesa.

Specialised interpreters not only translate the lyrics of the songs but also capture and convey the artist’s emotions.

VIBRA was launched under Ocesa’s Foundation, which was founded in 2023 to provide vulnerable communities with access to live entertainment events.

As part of the Foundation’s ticketing initiative, beneficiaries of civil associations (nonprofit organisations) are invited to attend concerts, festivals and plays free of charge.

So far this year, 15,628 people have benefitted from free tickets, and a total of 52,326 people have benefitted since the Foundation opened.

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