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Mixcloud acquires booking platform Encore

"Working together to use Mixcloud’s global reach and resources, we can provide even greater support to musicians and creators"

By James Hanley on 20 Sep 2024


Music streaming service Mixcloud has announced the acquisition of booking platform Encore.

The UK companies say the deal will unite the companies in an effort “to build tools for communities to grow, monetise and connect through music”. Financial terms were not disclosed.

Founded 15 years ago, Mixcloud is home to 25 million monthly active users and serves as a global platform for DJs, radio communities and music producers.

The acquisition also sees Mixcloud co-founder Nikhil Shah join Encore as its new chair, having been an angel investor in the company since 2019. Shah will provide strategic guidance as Encore enters a new phase.

“We are excited to welcome Encore into the Mixcloud family,” says Nico Perez, CEO of Mixcloud. “Both companies share a deep passion for music, and by working together to use Mixcloud’s global reach and resources, we can provide even greater support to musicians and creators, helping them to earn a living and connect with their audiences in new and innovative ways.”

“I’m excited about unlocking the next chapter of Encore’s growth with the support of Mixcloud”

Since launching in 2014, Encore says it has facilitated more than 50,000 bookings, helping musicians earn £25 million (€22m) through live performances. The firm will continue to operate as an independent brand under the Mixcloud umbrella, booking musicians, bands and DJs for a variety of events.

“This is a big moment for us at Encore,” says Encore CEO James McAulay. “Teaming up with Mixcloud, a company we’ve long admired who have made an enormous impact on music culture, feels like the perfect next step.

“I’m excited about unlocking the next chapter of Encore’s growth with the support of Mixcloud to build a larger ecosystem and deliver more opportunities, earnings, and tools to our incredible musicians.”

 


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