K-pop series Waterbomb postpones US debut

The US debut of K-pop touring series Waterbomb has been postponed due to “operational challenges”.

The water-themed music festival was set to take place at Dignity Health Sports Park in Los Angeles from 28-29 September, but has now been called off with less than three weeks to go. Ticket-holders will be automatically refunded.

Acts booked to perform had included ATEEZ, Chung Ha, Hwasa, K-will, Kwon Eunbi, Loco, PH-1, Ryu Sujeong, Simon Dominic and DJ HOWMINI.

“We deeply appreciate the support and enthusiasm you‘ve shown for Waterbomb LA 2024,” says a statement on the event’s Instagram page. “However, due to various operational challenges, we regret to inform you that the event has been postponed. Your safety and delivering the best experience possible remain our top priorities, and we sincerely apologise for any inconvenience this may cause.

“We’ll return stronger and better prepared to deliver the Waterbomb experience you’ve been waiting for.”

The festival was launched by Hong Kong-based streaming platform Viu and Singapore-based Evergreen Group Holdings, with local promoters helping bring it to new territories.

“Initially, we set ticket prices to cover these costs and ensure a reasonable profit. However, we recognise that this has become a burden for our fans”

Waterbomb mixes various water activities alongside local and international lineups of K-pop, hip-hop, and EDM performers. First held in 2015 in Seoul, South Korea, the series expanded to new markets last year with two editions in Japan and one in Bangkok.

This year, it was due to visit nine cities in South Korea, four in Japan, and one in Thailand, along with new editions in LA, Vietnam, Taipei and Dubai.

However, the LA spin-off had experienced a troubled build-up, with organisers receiving criticism from fans after setting admission at $135-380 per day. They later apologised in response to the backlash, lowering ticket prices and revising the seating plan.

“Unlike Waterbomb Seoul, where additional costs such as flights, accommodation, security, and transportation for more than 200 people including artists and staff are not required, hosting Waterbomb in LA incurs significant expenses in these areas,” said promoters in an online Q&A at the time.

“The extended stay due to long-distance travel has also increased artist fees, and the cost of obtaining performance visas for artists and staff in the US is significantly higher compared to other countries. Additionally, local production and operation costs in LA are much higher.

“Initially, we set ticket prices to cover these costs and ensure a reasonable profit. However, we recognise that this has become a burden for our fans. Therefore, we have decided to adjust the prices, prioritising the event over profit, in order to reduce the burden on our customers.”

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.