Sign up for IQ Index
The latest industry news to your inbox.
The Grammy Award-winning duo will close a new 30,000-capacity outdoor event, taking place across two days in November
By Lisa Henderson on 12 Sep 2024
Cultural festival Hypefest will make its Hong Kong debut in November with a headline performance by Grammy Award-winning electronic duo Justice.
The festival was launched in Brooklyn, New York, in 2018 by the global culture and lifestyle platform Hypebeast, and has since expanded to mainland China.
Now, organisers are shipping the brand to Hong Kong for a two-day outdoor festival at the Central Harbourfront on 9 and 10 November.
The 30,000-capacity event will mark Justice’s first performance in the city since 2015. The duo will be supported by American singer-songwriter d4vd, local band N.Y.P.D, South Korean singer-songwriter Dean and Thai rapper Milli among others.
“We’re excited to bring Hypefest to Hong Kong, the city where our headquarters are based”
Hypefest Hong Kong is funded by local authorities as part of wider efforts to bolster the economy, boost tourism and promote the city as a regional arts hub.
The government has set aside HK$15 million (€1.7m) for the event as part of its Mega Arts and Cultural Events Fund.
Kevin Ma, founder and CEO of festival organiser Hypebeast, says: “We’re excited to bring Hypefest to Hong Kong, the city where our headquarters are based. As a significant international hub for arts and culture, we want to create an unforgettable experience for our local community.”
Hypebeast says the festival aims to boost tourism, cement Hong Kong’s status as a premier travel destination and serve as a platform for cultural exchange and community engagement, which could bring “long-term benefits for Hong Kong’s economy and global appeal”.
Standard one-day tickets will cost HK$680 (€78) and HK$988 (€114) for the weekend, while two-day early-bird tickets are available for HK$788 (€91).
The inaugural Hypefest in Brooklyn was free of charge and featured rapper Trippie Redd and rock band No Vacancy.
The second and third editions were held in mainland China, with last year’s event taking place in Qinhuangdao and drawing 15,000 visitors. Another iteration was held in Hangzhou earlier this year and attracted 30,000 revellers.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.