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IFF 2024: Five ways to make the most of it

The International Festival Forum is set to kick off tonight in London Bridge with more than 950 delegates in attendance

By Lisa Henderson on 24 Sep 2024

Joe Gideon with Jim Sclavunos and Gris-De-Lin at the Toutpartout showcase at IFF 2019

With the International Festival Forum (IFF) set to kick off tonight, IQ has rounded up five ways to make the most of the 10th edition.

Organised by the International Live Music Conference (ILMC) and held in association with TicketSwap, the invitation-only gathering returns to Omeara in London Bridge between 24–26 September, with 1,000 delegates signed up.

Showcases
Solo Agency, ITB, Pure Represents and One Fiinix Live kick off the showcases on Wednesday with a handful of their festival-ready acts performing in venues across the IFF campus.

On Wednesday evening, a line-up of emerging acts from the Netherlands and Spain will take centre stage for this year’s International Showcase, hosted by Dutch Music Export and The Spanish Wave.

The following day, Primary Talent International, X-Ray Touring and ATC Live will present some of their must-see acts. Later on, the Rising Metal Talent night will see one fast-emerging artist from each of the rosters of Doomstar Bookings, Catch 22, Napalm Events and The Link Productions.

The IFF Keynote: Primavera Sound
The team behind Primavera Sound will star in the keynote interview on Thursday 26 September from 11.30am to 12:30pm.

The Barcelona-hailing festival’s co-director Alfonso Lanza, head of press and institutional relations Marta Pallarès and head of booking Fra Soler will sit down to discuss the history, identity and development of one of the leading lights of the European scene. Don’t miss it.

Panels
IFF’s conference programme has doubled in size, with eight sessions on offer this year. The Festival Season 2024 panel will kick off the programme, beginning with a short presentation of ROSTR x IQ’s analysis of the European festival summer.

Speakers this year include Matt Bates (Primary Talent), Dusan Kovacevic (Exit), Fruzsina Szép (Goodlive), Summer Marshall (CAA), Jana Posth (DreamHaus), Jan Quiel (Wacken Open Air), Mark Williamson (ROSTR), Hannah Shogbola (UTA), Sharon Richardson (K2 Agency) and many others.

Dinner and Drinks
Whet your appetite and rub shoulders with delegates at various happy hours and complimentary dinners throughout the conference.

CAA and FKP Scorpio open the festivities with the IFF 10th Birthday and Opening Party in Flat Iron Square tonight (24 September).

Elsewhere, WME and Wasserman Music host happy hours on Wednesday and Thursday respectively, and Paléo Festival and TAKK host complimentary dinners on both nights.

Thursday also includes an IFF Metal Mixer hosted by Doomstar Bookings, Catch 22, Napalm Events and The Link Productions.

Agency offices
Many of IFF’s agency partners set up shop within, or close to, this year’s campus. These pop-up offices provide private spaces for festival and agency representatives to meet, reducing the need for festival reps to travel to offices around London during IFF.

During Wednesday and Thursday, you can schedule time with ATC Live, CAA, ITB, One Fiinix Live, Pure, Solo Agency, WME, Earth Agency, Primary Talent, UTA and Wasserman Music.

For more information on IFF please visit: www.iff.rocks.

Partners for this year’s event include CTS Eventim, See Tickets, Tysers Live, FKP Scorpio, All Things Live, iTicket Global, TVG Hospitality, LMP Group and production partners John Henrys.

Since launching in 2015, IFF has brought the industry’s principal buyers and sellers together each autumn, when conversations about the following year’s festival lineups are well underway. Past editions have included early performances from Lewis Capaldi, Tom Grennan, Yonaka, Bob Vylan, Sam Ryder, Slaves, Raye, Black Midi, Loyle Carner, Dermot Kennedy and Shame.

 


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