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ASM management change follows Legends merger

Legends boss Dan Levy is now CEO of the combined business, with ex-ASM Global chief Ron Bension understood to have exited the firm

By James Hanley on 27 Sep 2024

Dan Levy


There have been changes at the top of venue management giant ASM Global following its acquisition by Legends.

The $2.325 billion deal to create “the world’s preeminent premium live events company” was completed last month, with ASM continuing to operate under its new name “for the time being”.

A spokesperson for ASM has confirmed to IQ that Ron Bension is no longer CEO of ASM Global, with Dan Levy now serving as CEO of the combined Legends and ASM Global business.

Bension, who was the long-time president of Live Nation’s House of Blues Entertainment prior to joining ASM in 2021, is understood to have left the Los Angeles-headquartered firm in the wake of the merger.

ASM was formed in 2019 following a merger between arena operators AEG Facilities and Onex’s SMG

VenuesNow reports that ASM CFO Mark Rozells has succeeded Bension on an interim basis, while the rest of ASM’s leadership team is unchanged.

Sixth Street-backed premium experiences specialist Legends’ existing clients include Real Madrid, SoFi Stadium, Dallas Cowboys, FC Barcelona, New York Yankees and Ryder Cup. Its expanded geographic reach will now support partners across Africa, Asia, Europe, Oceania, and North and South America.

ASM was formed in 2019 following a merger between arena operators AEG Facilities and Onex’s SMG. It operates buildings including Las Vegas’ Allegiant Stadium, ICC Sydney Convention Center, Avicii Arena in Stockholm, OVO Arena Wembley, Coca-Cola Arena in Dubai and State Farm Stadium in Glendale, Arizona.

ASM yesterday announced the appointment of Hugo Encarnação as general manager of its first Portuguese venues, Fabria XL and Fabrica L at LX Factory in Lisbon.

 


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