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"Her music, the fans and Munich came together in a way that is rarely experienced... it was trendsetting"
By Lisa Henderson on 02 Sep 2024
Adele wrapped up her “historic” concert residency in Germany at the weekend, setting several new records.
The London singer performed 10 nights in August at a bespoke 73,000-capacity pop-up stadium in Munich – the largest temporary arena ever built.
With over 730,000 tickets, the Munich shows registered the highest attendance of any concert residency outside Las Vegas, according to promoter Live Nation.
The exclusive European concerts, which mark the first time Adele has played mainland Europe since 2016, were co-promoted by Live Nation GSA’s Marek Lieberberg and Austrian promoter Klaus Leutgeb. Adele’s team, including manager Jonathan Dickins and agent Lucy Dickins, have been instrumental in shaping the project.
“The flair of the unique Adele performances combined perfectly with the special atmosphere of this city,” says Lieberberg.
“It was trendsetting: the harmony of concerts in a never-before-seen visualization in an epic custom-built pop-up colosseum”
“Her music, the fans and Munich came together in a way that is rarely experienced. It was trendsetting: the harmony of concerts in a never-before-seen visualization in an epic custom-built pop-up colosseum with perfect open-air sound, created for Adele fans. A joyful, cheerful and peaceful pre-Oktoberfest.”
The “bespoke” outdoor venue, imagined by co-promoted Leutgeb and designed by Florian Wieder, boasted a 220m x 30m LED screen. The screen, supplied by Solotech, has been certified by Guinness World Records as the Largest Continuous Outdoor LED Screen (temporary) ever built.
Alongside the venue, the 75,000-square-metre Adele World – which included an authentic English pub, a fairground wheel, karaoke, Farmers Markets, merchandise and a typical Bavarian beer garden with live entertainment – attracted 500,000 visitors.
The residency gave a spending boost of more than €540 million to the Munich economy, according to the head of Munich’s economic department Clemens Baumgärtner.
“I believe that something historic has been created here in our fast-moving age that will have a big impact for a long time to come,” Lieberberg continues.
“I believe that something historic has been created here in our fast-moving age that will have a big impact for a long time”
Adele adds: “To the many people who helped organise these events and let me put on the most spectacular show, thank you for taking the chance on me and letting me go out with a bang. I’m so grateful.”
During the final night of her Munich residency, the 36-year-old announced that she will be taking an extended break from music when she concludes her Las Vegas residency in November.
During the 31 August concert in Munich, Adele told fans that she has 10 more shows to deliver to fans in Vegas “But after that, I will not see you for an incredibly long time.”
The Grammy-winner explained that she has been touring and performing non-stop for almost three years – the “longest” time she has ever performed for – and that’s she’s ready to get back to “living my life”.
The next edition of IQ magazine, due mid-September, will go behind the scenes of Adele’s Munich residency.
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