Tixel announces Kilimanjaro Live partnership

Ticketing platform Tixel has expanded its UK footprint, announcing a new partnership with leading UK promoter Kilimanjaro Live.

The self-styled “honest resale marketplace” has previously linked up with the likes of 2000Trees, Bloodstock, Shambala and Team Love, and says it is bidding to empower promoters with tools “that not only enhance transparency and fairness, but offer valuable data-led insights into their customer-base”.

The partnership kicked off with Kilimanjaro’s outdoor shows, including Kew The Music and Belladrum.

“We are thrilled to announce Tixel as our partner on a number of KMJ shows,” says Elliott Brough, head of partnerships at Kili’s parent company KMJ Entertainment. “This collaboration marks our first steps towards offering safe ticket resale for fans who can’t attend and ensuring that live music enthusiasts are not exploited by touts.

“Partnering with Tixel not only provides us with valuable data but also opens up opportunities to develop unique strategies for our future events”

“Partnering with Tixel not only provides us with valuable data but also opens up opportunities to develop unique strategies for our future events. By teaming up with Tixel across Kew The Music, Belladrum Tartan Heart and our UK Live series of events, we are excited to offer a secure resale platform for our fans and for the journey ahead.”

Kili and its founder Stuart Galbraith are longtime opponents of industrial-scale online ticket touting, and Tixel, which was founded in Australia in 2018 and launched its UK operation in 2021, pledges to address challenges in the ticketing market “head-on”.

“We’ve admired the work of Kilimanjaro Live for years, they’re industry leaders and absolutely top of their game in the live entertainment sphere. So it’s massively exciting for us to be partnering with them, starting this summer on a phenomenal portfolio of shows,” says Tixel’s head of UK and Europe Matt Kaplan.

“As a team, we’re incredibly passionate about the UK market where there’s such a broad and diverse range of live events through the summer months and beyond – and that diversity shines through in Kilimanjaro’s calendar of shows. It goes without saying, we are delighted to be collaborating with them to bring added value to ticketing strategy, and a secure and trusted place for fans to resell tickets.”

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