IFF 2024 announces first agency showcases

The International Festival Forum (IFF) has revealed the first round of agency partner showcases for its 10th edition, presented in association with TicketSwap.

The invitation-only event, organised by the International Live Music Conference (ILMC), will return to Omeara in London Bridge between 24-26 September, with 1,000 delegates expected to attend.

Today, IFF has revealed the first four agency showcases with Solo Agency, ITB, Primary Talent International and X-ray Touring.

Solo Agency will kick off IFF’s 2024 live programme on Wednesday afternoon (25 September) with two upcoming artists from its roster, The Clause and Mitch Saunders.

Following that, ITB will spotlight three burgeoning acts on its books, Naima Bock, Sister, Wings of Desire.

Primary Talent International will kick off Thursday’s (26 September) showcases with Matt-Felix, Sunday (1994), Tia Gordon and Tommy WÁ and X-ray Touring-repped acts Låpsley and Pauli The PSM will continue the festivities.

Agency showcases from ATC Live, Pure Represents and One Fiinix Live will be announced in the coming weeks.

IFF has revealed the first four agency showcases with Solo Agency, ITB, Primary Talent International and X-ray Touring

As previously confirmed, Dutch Music Export and The Spanish Wave will present emerging acts from the Netherlands and Spain, respectively, for this year’s International Showcase.

In addition, the final night of IFF sees a Rising Metal night presented by Doomstar Bookings, Catch 22, Napalm Events and The Link Productions.

The conference programme is doubling in number this year, with two new sessions already announced. On Wednesday 25 September, the programme will kick off with The Festival Season 2024, chaired by European Festival Report editor James Drury, with Jana Posth, head of festival operations at Berlin-based DreamHaus, chairing The Responsibility Session: Festival power later that morning.

Elsewhere, the team behind Primavera Sound will star in IFF’s keynote interview on Thursday 26 September. The Barcelona-hailing festival’s co-director Alfonso Lanza, head of press and institutional relations Marta Pallarès and head of booking Fra Soler will sit down to discuss the history, identity and development of one of the leading lights of the European scene.

Booking agency partners on this year’s IFF are CAA, WME, Solo Agency, Primary Talent, ATC Live, Wasserman Music, ITB, One Fiinix Live, and Pure, with many agencies showcasing new artists at the event. Previous editions of IFF have included early performances from Lewis Capaldi, Tom Grennan, Yonaka, Bob Vylan, Sam Ryder, Slaves, Raye, Black Midi, Loyle Carner, Dermott Kennedy, Shame and others.

Partners for this year’s event include CTS Eventim, See Tickets, Tysers Live, FKP Scorpio, All Things Live, iTicket Global, TVG Hospitality, LMP Group and production partners John Henrys.

Since launching in 2015, IFF (International Festival Forum) has brought the industry’s principal buyers and sellers together each autumn, when conversations about the following year’s festival lineups are well underway. More than 850 delegates have signed up for this year’s gathering so far.

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