German collection society secures TikTok agreement

German promoters’ collection society GWVR has signed a licence agreement with TikTok.

The deal means that GWVR (Society for the Exercise of Promoters’ Rights) members will now receive remuneration for mobile videos and other video recordings on TikTok of their events.

“The agreement with TikTok not only brings the event organisers money but also paves the way for further cooperation between TikTok, the artists and promoters,” says GWVR MD Dr. Johannes Ulbricht. “There is still a lot of potential here that we will tap into together.

“After the agreement with the public broadcasters, the agreement with TikTok is now the second piece of good news for promoters – and we see a good chance of further good news this year.”

He adds: “On behalf of our members, we would like to thank everyone who believed in this project, especially our advisory board members, Dieter Semmelmann, Frithjof Pils, Stefan Schulz and his team at ConvertMedia, Barbara Jovanovic, the team at our partner BDKV, and the many other important supporters.”

GWVR allows organisers of concerts and live events in Germany to earn royalties from the use of audiovisual content

GWVR was launched in 2017 and allows organisers of concerts and live events in Germany – international promoters included – to earn royalties from the use of audiovisual content, such as live albums and concert films, captured at their shows.

Promoters from Germany and abroad can join GWVR and receive remuneration for the exploitation of their concerts on the German market via the GWVR. Artists can also become members if they are at least partially responsible for the organisation and financing of their concerts.

TikTok launched a global partnership with German-headquartered live entertainment giant CTS Eventim earlier this year.

The video app also expanded its collaboration with Ticketmaster last year to more than 20 new markets following the launch of the partnership in the US in 2022, and also confirmed a link-up with AEG’s AXS.

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