Ex-Live Nation APAC boss launches new venture

Live Nation Asia-Pacific president Roger Field has signalled his return to the live music industry with the launch of new advisory business Further Afield.

The Zimbabwe-born executive stepped down from LN last year after more than a decade with the company, but has now resurfaced with his own venture, which will advise firms seeking to interact with the live sector, focusing on business development, market insights and industry advocacy.

“I’m still engaged with the live industry I know and love, while also building a growing portfolio of contacts in related industries that want to diversify their offering to include live entertainment, and ultimately improve the experience for all customers and fans,” says Field, as per The Music Network.

“My previous role leading an APAC organisation of 300-plus people and tens of millions of dollars turnover gave me the privilege of dealing with prime ministers, premiers, politicians, media and peak nodies, leading to a significantly improved appreciation of the capability, scale and value of the live industry.”

Melbourne-based Field was named president of Live Nation APAC in September 2020. He joined the firm in 2010 to set up Live Nation Australia alongside VP of touring Luke Hede, and led the growth of the Australian and New Zealand businesses, initially as COO and then CEO from 2017 following LN’s acquisition of Michael Coppel Presents in 2012.

“This new venture gives me the ability to ‘play the field’ in an otherwise highly segregated and competitive industry”

Field was tasked with overseeing all of Live Nation’s businesses across the Asia-Pacific region, including tours by the likes of Taylor Swift, Coldplay, Pink, U2 and Red Hot Chili Peppers.

He also served on the executive committee of the Live Entertainment Industry Forum (LEIF), which comprised all major Australian live businesses and was set up at the height of the pandemic.

“This new venture gives me the ability to ‘play the field’ (yes, also registered) in an otherwise highly segregated and competitive industry – to see what can be achieved laterally rather than just vertically,” he adds.

“I’m already working with some fantastic clients, and my time away has reaffirmed that there are so many opportunities for adjacent markets, private equity and venture capital to proactively engage with the live events industry.”

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