ASM Global appoints EVP of business development

ASM Global has appointed Ed Sanderson as executive vice president of business development for Europe – a newly created role designed to drive the firm’s expansion across the continent.

Over the past three years, Sanderson has been spearheading the development of ASM Global in Asia, working on projects such as Kai Tak Sports Park in Hong Kong due in 2025.

He has an additional 17 years worth of experience across the venue, events, entertainment, sports and Recreation sectors.

According to ASM, Sanderson’s global perspective and proven track record in navigating complex commercial landscapes make him well-equipped to lead the company’s growth across Europe and the UK.

“Europe represents a dynamic and exciting market for us,” says Chris Bray, president of ASM Global Europe.

“Ed’s leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities, with key clients”

“Our recent successes in the UK, Portugal, Italy and Finland have reinforced ASM Global’s market-leading position, and this new role is another example of our commitment to further invest in the future growth opportunities that we see. Ed’s leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities, with key clients. His expertise will be instrumental in helping us to bring more best-in-class live entertainment experiences to millions more fans across Europe and we are delighted to welcome him to our European team.”

ASM Global’s network of more than 350 venues around the world collectively hosts 20,000 events and welcomes 164 million guests every year.

The company’s programming team delivers content to venues around the UK and Europe including Finland, Sweden and Germany – ranging from major sporting events including the Davis Cup, Arena Cross, football from the Swedish National Team, international boxing matches, as well as tours from artists of international acclaim including Elton John, Beyonce, Taylor Swift.

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