EDM festival STORM returning for ‘Shanghai Summer’

China’s STORM Electronic Music Festival is to be resurrected as part of the inaugural “Shanghai Summer” International Consumption Season.

Running from July until mid-October, Shanghai Summer is being launched by Shanghai Municipal People’s Government to help attract international tourists to the city. It will include more than 100 events, including concerts, music festivals, cultural performances, art exhibitions and major sports.

Hailed as “the largest and the most influential local electronic music IP in China”, STORM is booked for Citizen Sports Park in Shanghai from 2-3 October. The festival brand was founded by Eric Chow of A2LiVE in 2013.

Starting out in Shanghai, STORM was aligned with the IMS Asia-Pacific conference and ran for five years, expanding to eight other Chinese cities and debuting an Australian spin-off at The Crescent in Sydney in 2017. DJs such as The Chemical Brothers, Axwell & Ingrosso, Marshmello, Kygo and Afrojack starred during its most recent edition.

While details of its return are currently scarce, it promises “a star-studded lineup, stunning stage production, interactive experiences and spectacular fireworks displays”. Both local and international acts are set to feature.

“STORM strongly believes in collaborations and aims to nurture the EDM culture with up-and-coming new talents”

“STORM strongly believes in collaborations and aims to nurture the EDM culture with up-and-coming new talents,” states the Shanghai Summer guidebook.

Other notable events being held under the Shanghai Summer banner are the Civilisation of Ancient Egypt Exhibition, Shanghai International Cruise Festival, City Walk Pro: Experience Shanghai Now, Shanghai Tourism Festival, Shanghai International Light Festival and ATP 1000 Shanghai Masters.

Global partners include China Mobile, China Telecom, China Eastern Airlines, Bailian Group, Jinjiang International, Ctrip, Marriott International and Cathay Pacific.

According to a press release, more than two million foreign visitors entered Shanghai through its ports from January to June this year – about 2.8x more than the same period last year.

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