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€35 ‘Lucky Dip’ ticket offer for Adele Munich run

Co-promoter Marek Lieberberg says the singer's imminent 10-night residency is "the most elaborate project in my 50 years in the industry"

By James Hanley on 30 Jul 2024

Adele is doubling the length of her original Las Vegas residency

Adele


image © Gareth Cattermole

A limited number of €35 “Lucky Dip” tickets have been made available for Adele’s 10-night German residency, which begins this week.

Restricted to two per person, the tickets are being sold on a first come, first served basis and must be collected from the box office on the day of the show. They cannot be transferred or resold and the location of the ticket could be “anywhere from the back row to standing in the front”, and will not be allocated until the day of show.

According to Ticketmaster, “There are a very limited number of Lucky Dip tickets available each week, when they are gone, they are gone!”

The 36-year-old British singer will perform at a 74,000-cap pop-up stadium at Munich Messe exhibition centre on 2-3, 9-10, 14, 16, 23-24 and 30-31 August. The Lucky Dip allocation for the first two dates has already sold out, with further sales to take place on 5, 12, 19 & 26 August for two shows each week. The price points for the shows are otherwise set between €79 and €430.

The exclusive European dates will mark the first time Adele has played mainland Europe since 2016.

Live Nation GSA boss Marek Lieberberg, who is co-organising the run with Austrian promoter Klaus Leutgeb, recently told German media that the gigs were “95% sold out”.

“It is the most elaborate project in my 50 years in the music industry,” said Lieberberg.

While the overall costs have not been disclosed (estimates have exceeded €100 million), the residency will boast a 220m x 30m LED screen – thought to be the largest and priciest screen ever assembled for an outdoor concert. The “bespoke” outdoor venue will also host an “Adele experience” featuring an English pub, a covers band and stalls selling specially designed cocktails.

“Munich has excellent transport links and Munich has an incredibly enthusiastic audience”

Speaking to German broadcaster ZDF, the promoter elaborated on why Munich was selected as the host city.

“Munich is a city in Germany that combines modernity and tradition like no other,” he said. “Munich is a functioning metropolis. Munich has excellent transport links and Munich has an incredibly enthusiastic audience. Experience has shown that it is a metropolis that has the greatest interest in concerts, as we know from our decades of activity.”

Leutgeb, who has enlisted the help of renowned stage designer Florian Wieder, has previously organised shows at Munich Messe with artists including Andreas Gabalier, Helene Fischer and Robbie Williams in 2022.

“I have been in contact with management for two years; I had a vision that drove me forward,” Leutgeb previously told Krone. “I had to develop something very special, something that was 100 percent Adele.

“It’s a multifunctional arena, twice the size of a football stadium, with a diameter of 300 metres, the stage alone is 220 metres wide. But for me, it’s not about size or dimension. For me it’s about content, I want to realise my dreams and visions because that’s the only thing that makes me happy and I’m restless.”

Adele, who is represented by Lucy Dickins and Kirk Sommer at WME, announced she plans to take a hiatus from music upon the conclusion of her 100-night Weekends with Adele Las Vegas run at The Colosseum (cap. 4,100) at Caesars Palace is due to wrap up in November this year.

“My tank is quite empty from being on stage every weekend in Las Vegas,” she told ZDF. “I don’t have any plans for new music, at all. I want a big break after this and I think I want to do other creative things just for a little while.”

Adele is not the first A-list act to offer “Lucky Dip” tickets; the Rolling Stones have utilised the tactic in the past – most recently on their 2024 Hackney Diamonds tour – which had a limited number of tickets on sale for US$39.50.

 


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