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ABBA Voyage team ‘in talks’ for Elvis virtual show

Swedish Entertainment firm Pophouse is reportedly in discussions to resurrect "The King of Rock and Roll" in hologram form

By James Hanley on 12 Jun 2024

Elvis Presley, Mississippi-Alabama Fairgrounds, Tupelo, 26 September 1956

The Swedish entertainment firm that helped bring ABBA Voyage to life is reportedly in talks to revive Elvis Presley in hologram form for live shows.

The Financial Times reports that Pophouse Entertainment, whose co-founder is ABBA’s Björn Ulvaeus, has engaged in discussions with Sony Music, which owns the rights to Presley’s work, and investment company Authentic Brands Group, owner of the singer’s image and likeness.

Ulvaeus teased the potential agreement at a conference in Germany earlier this month, saying: “I would like to see the young Elvis come alive again.”

Pophouse, Sony and ABG declined to comment on the report, which claims the talks have focused on a commercial partnership rather than a sale of the music rights or IP, as opposed to the recent deal that saw Kiss sells the rights to their name, music, image and likeness to Pophouse. The firm has confirmed plans for a Kiss avatar show in 2027, along with a biopic and themed experience.

Presley, who died in 1977 aged 42, was introduced to a new generation in 2022 via the smash-hit big screen biopic Elvis, directed by Baz Luhrmann.

A separate production, Elvis Evolution, is due to launch in London this November

A separate production, Elvis Evolution – a collaboration between Elvis Presley Enterprises, Authentic Brands Group and immersive specialist Layered Reality (LR) – is due to launch in London this November, with further stops planned in Las Vegas, Berlin and Tokyo.

The virtual concert will feature “a life sized digital Elvis” who will “share his most iconic songs and moves for the very first time on a UK stage”, made possible thanks to LR’s “unique blend of technology, augmented reality, theatre, projection and multi-sensory effects”.

A previous show, Elvis In Concert: Live On Screen, toured UK arenas in 2016. The concert experience, which was promoted by Kennedy Street and AAA in conjunction with Elvis’ estate, featured archive performance footage of Presley on video screens, accompanied live on stage by The Royal Philharmonic Orchestra. The production returned to The O2 in London last year.

ABBA Voyage, which blends the virtual and physical worlds, has sold more than two million tickets since launching at the demountable 3,000-cap ‘ABBA Arena’ in 2022. Producer Svana Gisla gave an insight into the show during  Touring Entertainment Live (TEL) at this year’s ILMC.


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