KISS close $300m deal with ABBA Voyage investors

Rock icons Kiss have sold the rights to their name, music, image and likeness, in a deal valued upward of US$300 million, with an avatar show confirmed for 2027.

Pophouse Entertainment, the Swedish entertainment firm that helped bring ABBA Voyage to life, has acquired the rights to the band’s logo, famed character makeup design, recording royalties and trademarks. The Associated Press and Bloomberg valued the deal at over $300 million, though Pophouse has not disclosed details.

“Our mission is to fulfil the band’s vision to become immortal, and to let new generations discover and be part of the KISS journey and carry it forward,” says Johan Lagerlöf, head of investment at Pophouse. “With the help of the fans’ energy, the band, our expertise, and creativity – we will make that vision happen.”

As part of the deal, the firm has confirmed plans for an avatar show in 2027, along with a biopic and themed experience. Pophouse, which ABBA’s Björn Ulvaeus co-founded, said the deal would “unlock new audiences and revenue streams”.

“It’s an eternal symphony of rock ‘n’ roll immortality”

“We will safeguard and enrich this legacy through future global endeavours, by breathing new life into their characters and personas while also leveraging and elevating the visual world of KISS,” says Pophouse CEO Per Sundin.

The eight-foot-tall avatars of Demon, Starchild, Catman and Spaceman were introduced at the band’s final show at New York’s Madison Square Garden last December, with vocalist Paul Stanley saying today that the decision ushers in an “eternal symphony of rock ‘n’ roll immortality”.

“Our journey with Pophouse is fuelled by the desire to eternally resonate across diverse facets of global culture. As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the KISS experience continues to captivate both our devoted fans and those yet to discover the thrill,” says Stanley.

The London-based, renowned ABBA Voyage virtual concert — which has sold over two million tickets — reportedly grosses more than $2 million (€1.6m) per week. A smash-hit success, the show’s producer hinted at plans for global expansion earlier this year.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.