IQ 126 out now: The 1975, Country, Mid-level touring

IQ 126, the latest issue of the international live music industry’s favourite magazine, is available to read online now.

The April/May edition goes behind the scenes of The 1975’s Still… At Their Very Best tour, examines the rapid rise of country music around the world, and explores the difficulties facing the mid-tier of the live music touring business.

Elsewhere, the issue marks Mercury Wheels co-founder Barnaby Harrod’s 25 years as a promoter, dives into Switzerland’s thriving industry, and reports on the 36th edition of ILMC.

For this edition’s comments and columns, Pembe Tokluhan shares the inspiration behind launching a company that strives to increase representation of women, trans, and non-binary people working behind the scenes of live events.

In addition, creative comms guru Ella McWilliam (Full Fat) monitors the rapidly changing media landscape and provides tips on how festivals can entice Gen Z to become ticket-buying customers.

As always, the majority of the magazine’s content will appear online in some form in the next four weeks.

However, if you can’t wait for your fix of essential live music industry features, opinion and analysis, click here to subscribe to IQ from just £8 a month – or check out what you’re missing out on with the limited preview below:

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