Deezer strengthens support for French festivals

Streaming platform Deezer has pledged its “renewed and strengthened support” to French music festivals this summer under its “Live the Music” banner.

The Paris-headquartered company will continue to work with events such as We Love Green, Garorock, Eurockéennes, Vieilles Charrues, Rock en Seine, Rose Festival, Delta Festival and Golden Coast to curate “unique and immersive” festival experiences.

Promotions include the live version of its “Shaker” feature, which turns a collaborative playlist into a mini-festival with an exclusive dance floor and customised merch, and live music and party series Purple Door, where fans experience their favourite artists in an intimate and exclusive setting.

The streaming service also regularly brings its award-winning Giant Karaoke, after-parties and unique fan activations to events at Paris La Défense Arena, as well as organising exclusive concert series Deezer Sessions Live.

“We’re excited to be back this summer season to create even more unforgettable shared moments”

“Deezer is proud to support festivals in France,” says Deezer CMO Maria Garrido. “We strongly feel that festivals are social and cultural experiences in their own right, uniting fans through live music experiences and creating a sense of belonging.

“For years, we have been committed to offering festival-goers unique and immersive experiences, connecting them in new ways with their favourite artists and with other fans. We’re excited to be back this summer season to create even more unforgettable shared moments.”

The reinforced commitment comes after rival platform Spotify said last December that it was withdrawing its financial support from two French festivals in response to a new tax imposed on streaming services in the country. The so-called “streaming tax” was announced by president Emmanuel Macron’s government following “several months of consultation”, and will require subscription streaming platforms to make a contribution of 1.2% of their turnover in France.

The tax will directly finance France’s National Music Center (CNM), which was created in 2020 to support the wider music industry. Platforms that turnover less than €20 million a year will be exempt. However, Spotify said it would no longer support the Francofolies de La Rochelle and the Printemps de Bourges festivals as a result of the proposal.

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