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Madonna confirms Copacabana Beach tour finale

The free concert in Rio de Janeiro, Brazil, is expected to be the biggest gig of the Queen of Pop's career

By James Hanley on 26 Mar 2024


image © Ricardo Gomes

Madonna has confirmed rumours that her 40th anniversary tour will wrap up with a historic free concert in Rio de Janeiro, Brazil – the biggest show of her career.

The Queen of Pop will bring her Celebration Tour to a close on Copacabana Beach on Saturday 4 May. Promoted by Bonus Track in partnership with Live Nation, it will be her first gig in Brazil since 2012 and will be the only South American date of the tour.

No tickets are required for the event, with entrance to be applied on a first come first serve basis on the day of the performance, which will be broadcast live on Brazilian free-to-air television network TV Globo.

“The confirmation of this show is a great gift for all Madonna fans,” says Bonus Track partner Luiz Guilherme Niemeyer. It will truly be a unique moment, with one of the most successful musical tours expected across several countries, and the artist chose exactly Rio de Janeiro for this grand finale. Much more than a show, we will show the world the impact of this great event, open to the public, held on Copacabana Beach, a scene that dominates the global imagination as an example of natural beauty.

“Furthermore, it is important to highlight here the numerous positive impacts of this event for the city and the State, with the increase in tourism and the economy.”

The stage will be located in front of the Belmond Copacabana Palace Hotel. The event is presented by financial services company Itaú, and sponsored by the City of Rio de Janeiro, the State Government of Rio de Janeiro and Heineken, with support from Deezer.

“All Brazilians can celebrate and be inspired together with us in this story that transcends generations”

“We are turning 100 years old and celebrating this date alongside our customers in this historic and free Madonna show in Copacabana is something very special and as big as the history of Itaú Unibanco,” says the bank’s CMO Eduardo Tracanella.

“To celebrate our centenary, [there is] nothing like bringing the icon of this campaign, free of charge, so that all Brazilians can celebrate and be inspired together with us in this story that transcends generations. We will soon be releasing new features for Itaú customers.”

Launched in London last October with the first of six sold-out nights at The O2, The Celebration Tour has spanned 14 countries, with its European leg grossing $77.5 million from 429,000 ticket sales, according to Billboard Boxscore.

The run continues this week in North America with two dates at Houston’s Toyota Center. Upcoming dates also include stops in Atlanta and Tampa, as well as three nights at Miami’s Kaseya Center and five nights at Palacio De Los Deportes in Mexico City.

Madonna’s most well-attended show to date was a performance at Parc de Sceaux in Paris, France on 1987’s Who’s That Girl World Tour, which drew 131,100 concertgoers. However, free concerts on Copacabana Beach have routinely attracted in excess of one million people to concerts in the past. The Rolling Stones’ famous 2006 show pulled in an estimated 1.5m fans, while a 1994 New Year’s Eve gig headlined by Rod Stewart reputedly drew 4.2m.


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