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The partnership will see Bandsintown event listings directly integrated into Spotify, driving stronger sales for concerts
By James Hanley on 14 Feb 2024
Spotify is partnering with live event discovery platform Bandsintown to help boost concert and festival discovery.
The link-up will see Bandsintown event listings directly integrated into Spotify – driving better engagement and potentially stronger sales for their live events worldwide.
Bandsintown and Spotify say they are teaming up to bridge the gap and ensure every artist gets their deserved spotlight, with Spotify having increased impressions for live events across its platform by 10x in the last 12 months alone.
“Bandsintown is on a mission to help artists get discovered and sell out shows”
“Bandsintown is on a mission to help artists get discovered and sell out shows,” says Fabrice Sergent, co-founder and managing partner of Bandsintown. “With Spotify on board, we are bringing artists and fans closer in a world where every show counts, and every fan matters.”
The free Bandsintown for Artists platform gives artists full control of their event listings, providing a more complete and accurate pipeline of data to Spotify. By linking their Spotify profiles and publishing their shows on Bandsintown, artists can instantly amplify their reach through Spotify’s live event listings on the platform, including across artist pages, the dedicated Live Events Feed, and the Now Playing View.
“Our partnership with Bandsintown reinforces our commitment to help artists connect with and monetise their fanbases,” adds Jon Ostrow, associate director, growth & discovery, live events at Spotify. “With more concert listings and data directly sourced from artists, this integration gives artists more control to update their tour schedules on Spotify and ultimately improves the fan experience of discovering and purchasing tickets,”
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