x

The latest industry news to your inbox.


I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Lowlands 2024 sells out in less than 15 minutes

Around 65,000 tickets flew off the shelf for the Dutch festival, promoted by Live Nation-backed Mojo Concerts

By Lisa Henderson on 06 Feb 2024

Lowlands takes place at Biddinghuizen

The 2024 edition of Lowlands sold out in less than 15 minutes on Saturday (3 February), becoming one of the Dutch festival’s speediest sellouts.

Around 65,000 tickets flew off the shelf for the Mojo-promoted event, featuring Fred Again…, Queens of the Stone Age and Gold Band among others. And as many as 130,000 people were in the digital queue at one time.

Tickets for this year’s edition were priced at €325, up from €300 the year prior and €255 in 2022.

The 2024 sellout looks to be Lowlands’ third-fastest after 2023 (14 minutes) and 2022 (two minutes).

The 2024 sellout looks to be Lowlands’ third-fastest after 2023 (14 minutes) and 2022 (two minutes)

The speed of the sell-out seems to have surpassed the expectations of the Lowlands team. Festival director Eric van Eerdenburg told Entertainment Business at the end of last year that he didn’t think the festival would sell out within 15 minutes again: “It could be a bit slower. 2023 went very quickly.”

Mojo also announced that 6,187 tickets for Lowlands 2024 were cancelled by Ticketmaster after it was discovered that they had been purchased by ticket-buying bots.

The tickets will be “offered again and for the original price to genuine Lowlanders” this Saturday (10 February).

Lowlands returns to Biddinghuizen between 16–18 August with Skrillex, Peggy Gou, Froukje, The Smile, Nas, Denzel Curry, Jorja Smith, Sugababes, Big Thief, Wargasm and more.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.