Primavera Sound confirms Latin America return

Primavera Sound is to return to Latin America in 2024 after attracting close to 350,000 people across its events in the region last year.

Second editions of the festival in Buenos Aires, Argentina and São Paulo, Brazil drew 120,000 and 115,000 people respectively, according to organisers. Headline acts at the November/December events included The Cure, Blur, Pet Shop Boys, Beck and The Killers.

In addition, 35,000 people attended Primavera Sound concerts in Santiago, Chile, over 12,000 fans experienced the first Paraguay event to mark Asunción Spring Day, and more than 30,000 people went to the inaugural Road to Primavera concerts in Lima, Peru.

The Cure, who played their first shows in South America in a decade, also sold out standalone Primavera concerts in Montevideo, Uruguay and Bogota, Colombia.

Primavera Sound has reaffirmed its commitment to the territory by confirming the dates for this year’s editions

Primavera Sound has reaffirmed its commitment to the territory by confirming the dates for this year’s editions. Primavera Day Montevideo will premiere on 21 November, followed by the third editions of Primavera Sound Buenos Aires (23-24 November) and São Paulo (30 November-1 December), with Primavera Day Asunción set for 29 November.

Plus, Bogotá, Lima and Santiago will again host Road to Primavera concerts, with specific dates to be announced soon.

Meanwhile, the flagship Primavera Sound Barcelona, where the brand launched in 2001, will take place from 29 May to 2 June, headlined by Lana Del Rey, Pulp and SZA. Other acts will include The National, PJ Harvey, Vampire Weekend, Phoenix, Disclosure, FKA Twigs, Justice and Mitski.

It has also run sister events in Los Angeles and Chile in recent years, but has opted against running another Madrid instalment in 2024 following a “complicated” debut edition.

• The ILMC 36 panel Latin Live: The Promoter’s View will take place at 3.30pm on 29 February, exploring what to expect from the Latin genre in the future

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