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Move Afrika series expands to second country

The pan-African touring circuit will expand to Ghana in 2024, joining Rwanda as a host city of the Global Citizen-helmed event

By James Hanley on 22 Jan 2024

Move Afrika: Rwanda


image © Jemal Countess/Getty Images

Ghana has been announced as the latest destination for Move Afrika – the new annual, multi-country tour bidding to change the face of live entertainment in Africa.

Created by international advocacy organisation Global Citizen, the pan-African touring circuit debuted last month in Rwanda with a headline performance by Kendrick Lamar at the sold-out BK Arena in Kigali. The Pulitzer Prize-winning rapper’s creative imprint pgLang will serve as curator of Move Afrika up to 2028.

Each year, additional countries will be added to the tour schedule, which aims to expand to three countries in 2024, and five countries by 2025. Its return to Rwanda has already been confirmed, with Accra, Ghana now also coming on board as a host city this year.

“We are delighted to join Rwanda in becoming the next destination for Global Citizen’s multi-year, multi-market pan-African tour and expect continued impact in the years ahead,” says H.E. Nana Akufo-Addo, president of Ghana. “Today, we celebrate this milestone for Ghana. We look forward to future announcements on this growing cohort of Move Afrika destinations.”

Further details, including event dates and lineups, will be announced in the coming months.

“We are honoured to bring Move Afrika to Ghana,” says Global Citizen’s chief vision officer Kweku Mandela. “Our partnership with the Ghanaian and Rwandan governments will showcase the best of African creative talent to the world, while generating economic investment into the local creative economy, which will have a lasting impact across the continent for years to come.”

“We visited Accra for the first time in 2022 and really connected with the people and the culture”

The events are designed to increase demand from international and regional artists to tour the region, and build local capacity, create jobs and scale the live entertainment sector within host cities.

Move Afrika is Global Citizen’s latest effort to address the world’s inequities by creating job and entrepreneurship opportunities through live events. Its previous events in Africa include: Global Citizen Festival: Mandela 100, which brought Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder and Chris Martin to Johannesburg, South Africa in 2018 and Global Citizen Festival: Accra in 2022, which featured performances from Usher, SZA, Stormzy, Gyakie, Sarkodie, Stonebwoy, TEMS and Uncle Waffles.

“We visited Accra for the first time in 2022 and really connected with the people and the culture,” says a statement by pgLang. “Accra will always be a special place for us and we are excited to work with Move Afrika and expand our efforts to Ghana.”

Liz Agbor-Tabi, VP of global policy for Global Citizen, says the organisation is pairing experts with local technical partners to develop expertise in the region.

“We’re doing a lot of work to upskill the talent on the ground,” Agbor-Tani tells Semafor. “We’re showing to the world and investors that there is talent on the continent.”

 


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